This 1912 booklet is just about my favorite Jell-O item in our collection!  Its fabulous chromolithograph illustrations on the front and back covers, plus four full-page chromos (including the Jell-O girl) ,plus its center page chromo, make it hard to beat for visual appeal!  The back cover features The Genesee Pure Food Co plant in Le Roy, NY, molded into a block of Jell-O.   The booklet gives more than two dozen dessert recipes--frappes, puddings, creams, mousses, salads, etc.   The booklet  was found in a journal kept by the Genesee Pure Food Company's advertising or ordering department between 1908 to about 1922.  This particular item has a notation on the cover, "Niagara Litho Co. , Jan 10, 1912, $9.25 M.  I believe this means Niagara Litho printed these booklets at a cost of $9.25 per thousand.  4-3/8 X 6-3/8 inches.   Stapled on fold.

Condition:  In very good condition.  Front and back covers are beginning to separate from each other on the fold line as shown below.  Multiple full length creases next to the fold-line on the front cover. Insides are clean, bright and nice with no spots or browning.  Back cover has a `patch of residual paper/glue with a 1-1/2 inch piece out of upper edge ( shown below as the left edge of the back cover).   

See our other Jell-O items on eBay this week.  Multiple purchases combined to minimize shipping charges.