This hardback book (and the other from this same signage series.. also currently running) are a definite must see!! ~~~ titled; "SIGN DESIGNING - COLOR IN SIGNS" / By E.L. KOLLER / {45b} / Published by INTERNATIONAL TEXTBOOK COMPANY / Copyright 1935 ~~//~~ This clearly written and Fully illustrated hardback book is in near mint condition. Seemingly never even fully opened! Pages are bright and supple! Tightly bound inside of midnight blue embossed (thin) leather covers, (with cobalt/gold over teal marbled endpapers). 115 + etching-type figures, a few full-color plates (one gold-leafed), diagrams and line cuts, found profusely throughout this beauty absolutely must be seen! Depicting all sorts of ad work including; brush styles, handtools use, wood letter ornamental carving, stencil cutting, glaze shading, varnish rubbed lettering, startling color schemes, securing harmony, brilliant/muted/primary spectrums, plate making, ribbon arrangement, interior designs, laying out signs, panel art +++! A slight bow to the edge of the front board and minor edge wear are the only flaws to the outside of this 73-year-old original. A few fingeredge smudges is the lone thing keeping the interior of this (5" by 7 3/4") beauty from perfection. That’s it! Its 185 + blue edged, heavy rag pages have no brittleness wrinkles waving rips tears odor dogears marks of any kind or even a fingeredge smudge. A complete list of the fascinating sections, (as well as many of the chapters) contained within include; SIGN DESIGNING ~ Composition: UNITY / BALANCE / RHYTHM AND HARMONY OF LINES ~ Designing the Sign ~ Planning ~ Arrangement of Lettering: LETTERS, BACKGROUNDS, AND MARGINS / STRAIGHT LINE ARRANGEMENTS / CURVED LINE, RIBBON, AND PANEL ARRANGEMENTS ~ Progressive Stages of a Sigh Design: THE BLANK BOARD OR PANEL / BLOCKING IN THE DESIGN / RULING LINES OF LETTERING / BLOCKING IN THE LETTERING / FINISHING DESIGN ~ Laying Out the Sign: MAKING A SMALL SCALE SKETCH / ENLARGING SKETCH TO FULL SIZE ~ The Lettering Plates: MATERIALS AND METHODS OF WORK ~~~//~~~ COLOR IN SIGNS ~ Principles of Colors ~ Colors in Sign Work ~ Perception ~ Classification ~ Three Elements of Color: VALUE / HUE / INTENSITY ~ Complementary Colors ~ Simultaneous Contrast ~ Subdued or Grayed Colors ~ Color Harmony ~ Sources of Color Inspiration: FROM ANALYSIS OF LIGHT, NATURE AND HISTORIC EXAMPLES ~ Securing of Good Color Harmony ~ Classes of Color Harmonies ~ Comparative Examples of Color Schemes ~ Color Applied in Sign Designing ~ White, Black, and Gray Contrasts ~ Neutral Gray and Color Contrasts ~ Complementary Colors ~ Harmonized "" ~ Brilliant and Startling ""~ Subdued or Grayed ""~ Gold Letters on Black or Colors ~ The Lettering Plates ~~~//~~~ PAINTING AND GILDING ~ Materials ~ Equipment ~ Brushes: CAMEL’S HAIR BRUSHES / OX HAIR "" / BROWN SABLE "" / SQUARE SHADERS / SWAN QUILL / FLAT BRUSHES ~ Colors: NATURE OF PIGMENTS FOR PAINTING / MIXING COLORS ~ Vehicles: DRYING ~ QUALITIES OF VARIOUS VEHICLES / DRIERS / VARNISHES ~ Painting ~ Preparing the Surfaces, or Ground: FLAT PAINTED GROUNDS / SMALTED "" / VARIEGATED "" / GLOSSY "" / CHIPPED GLASS "" / FROSTED GLASS "" ~ Laying Out the Letters ~ Painting "" ~ Shading "" ~ Stenciled Letters ~ Raised Letters: PORCELAIN, GOLD, AND ALUMINUM LETTERS / CARVED WOOD LETTERS ~ Gilding ~ Gold Leaf Work on Wood and Metal: VARIOUS SIZES FOR GILDING ~ Gold Leaf Work on Glass: BACKING UP THE LETTERS / FILLINGS / ETRUSCAN GILDING / SHADING WITH ASPHALTUM ~ The Business Slide of Sign Work ~ Securing Work: METHODS OF MARKETING WORK / WORKING ON A FREE LANCE BASIS / WORKING AS A SALARIED EMPLOYEE / WORKING UP A SIGN BUSINESS ~ Prices to Charge ...with others. Plus each and every main chapter contains numerous even more specific sub-chapters. ~~//~~ Have I mentioned (lately) the incredibly vivid illustrations that FILL this book?! Pics alone make this one a definite must have. Treat Yourself, the ad historian, woodworker, glass craftsman or anyone intrigued by every aspect of sign work to this rare find! Winner pays 5.24 priority shipping *** Note, I can get up to three (of this size) text to you without any additional postal charges, and am always glad to combine purchases. So please feel free to check out some of my other similar books... Running Now! Just click on the little blue "View seller’s other auctions" link above to take a quick look. Wishing peace and safety to you and yours! ==================================================