Under the direction of Charles
Nash's successor George W. Mason, Nash-Kelvinator Corporation began development
of a small car that could be produced inexpensively for the post World War II
economy. The American car-buying public,
used to larger cars, soon came around to seeing the value and economy of a
smaller car: 600 miles on one tank of gas! However, steel shortages limited
the amount of raw materials that Nash could get, so Mason turned the compact,
now designated the Rambler, into a two-door sedan with a convertible top
and the cars were equipped with many standard features that were typically
options, to maximize profits for the company. When introduced, the Rambler was
an immediate success for Nash. As steel quotas (related to the Korean War)
eased, the Rambler line was broadened in both its model types (four-door sedan
and station wagon) and price points, which proved to be as successful as the
first generation of two-door sedan convertibles. The first generation of modern
Ramblers carried a modified version of Nash's Airflyte styling, which
included an enclosed front wheel design. While enclosing the front wheels within
the body envelope may have helped the vehicle with wind resistance, the design
limited the turning radius of the wheels and subsequently, the car itself.
Ramblers continued to use this styling until 1955, when the front wheels were
revealed by a periodic design update employing the new Deep Coil Ride. In 1954, American Motors
Corporation (AMC) was formed from the merger of Nash-Kelvinator and the Hudson
Motor Car Company. Following the merger, Ramblers were badged as both Nashes and
Hudsons, with no visible difference between the two. The Nash and Hudson makes
were continued through 1957, after which all of AMC's offerings were marketed as
Ramblers, with the exception of the imported 1958-1962 Metropolitan.
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