1957 Coca Cola Advertising Book. Coke Advertisements

 -- No Secret Reserve Price --

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A Rare Book of Coca-Cola Advertisements

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The 1957 Advertising Campaign Book for Coca-Cola Corporation

Published June 1956

Featuring 35 Advertisements for Use in Newspapers and Magazines

Book Sent to Coke Advertising Managers and District Managers

Complete in 124 Pages

Pattern Campaign Book:  The Coca-Cola Export Corporation

New York, New York

17.75 x 13.25 inches

Above:  With 35 Full-Page Coke Advertisements for Newspapers and Magazines

And Information about How to Use these Advertisements

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Above:  With 35 Full-Page Coke Advertisements for Newspapers and Magazines

And Information about How to Use these Advertisements

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Above:  In the Original Cover

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Above:  Includes the Letter of Objectives

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Above:  With 35 Full-Page Coke Advertisements for Newspapers and Magazines

And Information about How to Use these Advertisements

____________________________________________

Above:  With 35 Full-Page Coke Advertisements for Newspapers and Magazines

And Information about How to Use these Advertisements

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Above:  A Page from Section Two

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Above:   A Page from Section Three

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Above:   A Page from Section Three

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Section One:  35 pages of full-page, 9 x 12 inch,  black-and-white illustrations and their accompanying text. Each of those advertisement would be customized with the name of the regional bottler printed at the bottom of the advertisement.  

Those 35 Coke advertisement samples also incude suggestions and advice from Coca Cola for how to best use each advertisements.  This information includes details about advertisement sizes, local advertising campaigns, international advertisements, retouching the photographs, taking new photographs for the advertisements, Non-English-language advertising campaigns, printing via halftone screens, lead-in captions and headlines, use of color, two-color ads, package size, cropping of photographs, pricing, German-language advertisements, Spanish-language advertisements, French-language advertisements, shortening the body text, typography, size of text, alternate headlines, production of the advertising,

In addition to the 35 pages of full-page advertisement samples there are:

Section Two: Other Sizes of Layouts:  5 pages showing other advertisement sizes, other than than large advertisements in Section One. This section shows 8 of these other sizes.

Section Three: Treatment of Headlines, Helpful Suggestions, Signatures, Standard Design Units, Shortened Versions of Body Copy, Orders for Reproduction Material:  This section is 16 pages.

I purchased this Coke advertisement book from an antiques dealer here in Pennsylvania.

Condition:   Very nice condition.  No library or institution markings. Pages are clean, with no stains or tears.  The pages are completely attached to the rind binder, with No paper tears to the pages. The front cover has a minor crease to the upper right corners.  The cover has some scuffing to the surface and light rubbing to the cover fore-corners.

---- -- Propay

Free Mailing.  Priority Mail and Air Mail.

I Will Mail to Any Country.  Free mailing.

Prompt Shipping--I Mail the Day After I Receive Payment.

Shipping by Post Office, Unless Other Shipping Requested.

Pennsylvania Buyers add 6 % Sales Tax, or Send Tax Number.

Offered by:  Lee Jay Stoltzfus - Your Family Heirlooms

Lancaster County, Pennsylvania. U.S.A.

27 Lititz Run Road.   Lititz, PA 17543

Telephone: (717) 371-7320

Send e-mail to me here, if you have questions.

Satisfaction guaranteed, or you are welcome to return purchase.