ADVERTISING 1880-1980 - CLASSIC ADS BY POPULAR ARTISTS

From the dust jacket:

Advertising illustration, as we know it, came into its own in the 1880s and swiftly became the mirror par excellence of public events and popular taste. In this entertaining and enlightening book, Bryan Holme discusses the progress of the art and presents hundreds of landmark ads, posters, and magazine covers that chronicle our lives and those of our recent ancestors.

Here, superbly reproduced, are works by artists such as Chéret, Lautrec, Millais, Beardsley, Aldin, Christy, Flagg, Gibson, Rockwell, Erté, Kauffer, Cassandre, Vertes, Bérard, Binder, Giusti, Matisse, Chagall, Picasso, Miro, Eckersley, Dali, Hokinson, Steig, Arno, Steinberg, Artzybasheff, Searle, Alajalov, Bemelmans, Glaser, Max, and many others. As photography grew in popularity, the names of Steichen, Karsh, Beaton, Schulthess, Rawlings, Horst, Penn, Eisenstadt became music to the ears of advertising art directors. At the same time, the forms and faces of celebrated actors and entertainers were sought as endorsements: Ethel Barrymore lifting an elegant hem to reveal a Heatherbloom petticoat, Ina Claire in a Knox hat, Anna Pavlova kicking up her O'Sullivan's heels, Irene Castle in Corticelli silk. And of course there were all those wonderful posters, record and magazine covers, and advertisements for movies, concerts, and plays that featured the images of so many of our favorites: Charlie Chaplin, Douglas Fairbanks, Leslie Howard, Marlene Dietrich, Noel Coward, Gertrude Lawrence, Bob Hope, Bing Crosby, Danny Kaye, John Wayne, Lucille Ball, Mary Martin, the Beatles, Bob Dylan, Woody Allen. Wartime posters sternly remind us of tragic events: peacetime advertisements recall innovations to mad extravagance.

Written for the layman, filled with sparkle and interest, the book is an invaluable survey of the progress of graphic design and a kaleidescopic view of what life has been like for the past one hundred years.

INDEX

A
Abdulla cigarettes • Adams fruit gum • Adlake camera • Advertising Bureau • Advertising Council • Air Express • Air France • Air India • Constantin Alajalov • J. Alcock • Cecil Aldin • Edwin E. Aldrin • Alexeieff • Fred Allen • Woody Allen • Altman-Stoller • Amalgamated Leather Companies • American Airlines • American Broadcasting • American Cancer Society • American Cereal • American Chicle • American Coffee Corp. • American Enka • American Fabrics • American Library Association • American Newspaper Association • American President Lines • American Relief for Holland • American Safety Razor • American Telephone & Telegraph • American Tobacco Co. • American Tourister suitcases • American Wool Council • Amory, Browne & Co. • Marian Anderson • Andrews Liver Salt • Angus Watson Co. • Jack Anthony • A & P coffee • Aquascutum coats • Armand's complexion powder • Neil A. Armstrong • Armour & Co. • Peter Arno • Arnold Constable store • Arosa • Arrow collars and shirts • Boris Artzybasheff • Ashley • Fred and Adele Astaire • Asylum records and tapes • John C. Atherton • Atom bomb • Mabel Lucie Attwell • Aurea jewelry • Austin, Nichols & Co. • Austin Reed's clothing • Automotive Products

B
Bachelor cigarettes • John Bainbridge • Pauline Baines • Baker's cocoa • Leon Bakst • Jean Balet • Lucille Ball • Ballantine's ale • Ballets Russes • Band-Aid bandages • The Band Wagon • Vilma Banky • Bantam Books • Barbosa • Barjansky • John R. Barker • Barnum & Bailey circus • Ethel Barrymore • John Barrymore • Basil's Ballets Russes • Saul Bass • H.M. Bateman • Batty & Co. • Lewis Baumer • Edward Bawden • Pauline Baynes • Bear Brand hose • Freda Beard • Aubrey Beardsley • The Beatles • Cecil Beaton • Warren Beatty • Arnold Beckerman • Beecham’s pills • Beech-Nut • Brothers Beggarstaff • Bell Telephone • Ludwig Bemelmans • Henri Bendel • Bob Bender • Don Bender • Benson and Hedges • Christian Bérard • Bergdorff Goodman store • Ingrid Bergman • Eugene Berman • Sarah Bernhardt • Biarritz • Joseph Binder • Cyril Kenneth Bird • Bird’s custard powder • Bisquit Cognac • Bisto • Black & White whiskey • Black Cat cigarettes • The Blue Moon • BMW motorcycles • Bobri • Boeing airplanes • Saul Bolasni • Bolex camera • Bolin • Lester Bookbinder • Borden's dairy products • Michel Bouchaud • Boucheron jewelry • Bovril beef extract • Clara Bow • Bradbury, Agnew & Co. • William H. Bradley • Brand's A1 sauce • Frank Brangwyn • A. Brener • Evelyn Brent • Edward V. Brewer • Mary Brian • Bridgeport Brass • Bristol-Myers • British Celanese • British Motors • British Overseas Airways (B.O.A.C.) • British Petroleum (B.P.) • British Steel • British Tourist Authority • Roger Broders • M. Brodie • Alice Bronsch • Charles E. Brown • Brown shoes • Tom Browne • Browne-Vintners • Bryan nylons • "Bubbles" • Buchanan & Lyall tobaccos • James Buchanan & Co. • Burberry's weathercoats • Brian Buselle • Edith F. Butler • David Edward Byrd

C
Cadbury's cocoa and chocolates • Cadillac • E. Cadmus • Caesar and Cleopatra • Alexander Calder • California Packing • Edwin Calligan • Camel cigarettes • Camille • Al Camille • Campari aperitif • Mrs. Patrick Campbell • Steve Campbell • Campbell Studios • Campbell’s soups • Cannes • Cannon towels • Capeheart phonographs • Capitol records • Leonetto Cappiello • Emile Cardineaux • Alois Carigiet • Carillon Importers • Carlton Theatre • Jean Carlu • Carnation milk • Carreras Ltd. • Nancy Carroll • Jimmy Carter • Carter’s ink • Carter's liver pills • Enrico Caruso • Jacqueline S. Casey • Cashmere Bouquet soap • A.M. Cassandre • Irene Castle • Catalina swim suits • CBS Inc. • Century • Cerebos Ltd. • Marc Chagall • Fred Chance • Charles Chaplin • Cheney silks • Jules Chéret • Ivan Chermayeff • Chérubin • Paul Chesney • Chesterfield cigarettes • Chevrolet • The Chieftain • Julia Child • A Chorus Line • Howard Chandler Christy • Chrysler Corp. • Winston Churchill • Ina Claire • René Clarke • T.M. Cleland • Cluett, Peabody & Co. • Coca-Cola • Jean Cocteau • Cole swim suits • Colgate & Co. • Collier’s • Michael Collins • Colman, Prentis & Varley • Colman's starch • Columbia gramophone • Columbia records and tapes • Columbia Warner • Comiot motorcycles • Communist poster (1919) • Community silverplate • Howell Conant • The Concorde • Condé Nast Publications • Congoleum-Nairn flooring • Container Corporation of America • Convair aircraft • John Cook • Austin Cooper • F.G. Cooper • Copeland & Day • Harold Copping • Corday perfumes • Corn Products • Coronet brandy • Corticelli silk • Cosimo • James Cotterell • Julian Cottrell • Coty makeup • Frank Cowan • Noel Coward • Palmer Cox • Joan Crawford • Cream of Wheat cereal • John Crewe • Douglas Crockwell • Bing Crosby • Curtis Publishing

D
The Daily Chronicle • Daks slacks • Salvador Dali • Dan River fabric • Dana perfumes • Bebe Daniels • Danskins • Whitney Darrow Jr. • Marion Davies • Richard Davis • Robert Day • De Beers diamonds • Decca Records • De Dion Bouton cars • Del-Monte canned pineapple • Delta hand saws • Baron De Meyer • Paul E. Derrick • Gaby Deslys • De Soto cars • Deutsche-Zeppelin-Reederei • Dewar’s whiskey • Dick Whittington • Die Dame • Marlene Dietrich • Dior jewelry • Disney hats • Walt Disney • Djer-Kiss talc • Ralph Dobson • Douglas Donald • D’Orsay perfumes • Doubleday & Co. • Double Diamond beer • Douglas aircraft • Douglas Stuart • Billie Dove • Dow plastics • Richard Doyle • D'Oyly Carte Opera Co. • Grace Gebbie Drayton • Dreyfus Fund • Dronsfeld • Drury Lane Theatre • Du • Dubonnet aperitif • Brian Duffy • Raoul Dufy • Duke cigarettes • Dunlop tyres • Jean Dupas • Dupont paints • Bob Dylan

E
Eastman chemicals • Eastman Kodak • The Echo • Tom Eckersley • Edison Lamp Works • King Edward VIII • Alfred Eisenstadt • Electric Circus • Arpad Elfer • Elizabeth Arden salon • Elliman’s embrocation • Paul Elsom • Enka rayon • Eno’s 'Fruit Salt' • Equitable Life insurance • Hans Rudi Erdt • Eric • Erté • Esso gasoline • D.H. Evans & Co. • Eve • Evyan perfumes

F
Douglas Fairbanks • Pearl Falconer • Charles Buckles Falls • Family Circle • Farnsworth television and radio • Geraldine Farrar • F.B. & C. shoes • Lester Feldman • Ferrari cars • Fiberglas plastic • Fire Chief gasoline • First National motion pictures • Fish (Anne Harriet Fish) • Fisher Bodies • Harrison Fisher • Fisk tires • The Five O'Clock Girl • James Montgomery Flagg • Flato • Adrian Flowers • Folies-Bergere • Follies • Forbath & Rejane • Ford cars and trucks • Fortnum & Mason delicacies • Foster Hilson • Fougasse (C. Kenneth Bird) • Four Roses whiskey • Eric Fraser • Barnett Freedman • Hunter Freeman • Robert Freeman • French Lines • French Tourist Office • Robert Freson • Frost Brothers • Fry's chocolates • Loie Fuller

G
Clark Gable • Gainsborough hair net • Amelita Galli-Curci • Abram Games • Greta Garbo • Lee Garmes • Janet Gaynor • Gem razors and blades • General Distillers • General Dynamics • General Electric • General Foods • General Post Office • General Telephone & Electronics • Gentlemen Prefer Blondes • Gladys George • Charles Dana Gibson • Roy Giles • Leslie Gill • Gillette safety razor • Ken Gilliam • John Gilroy • John and Linda Gist • George Giusti • Robert Giusti • Gladiator bicycles • Milton Glaser • Duke of Gloucester • Gold Medal flour • Gone with The Wind • Good News! • Goodyear tyres • Gordon's gin • Chester Gore • Goupil Gallery • Graham & Gillies • Grand Marnier liqueur • Grange fibres • Stewart Granger • Graphis • Abott Graves • Eric Gray • Great Western champagne • Green Line motor coaches • Leon Gregori • William Gropper • Valentine Gross • René Gruau • Anton Grut • Gubelin Jewelry • Henri Guignon • Guinness beer

H
Hair • Tom Hall • Aubrey Hammond • Dudley Hardy • Harper's • Harper’s Bazar • H.H. Harris • Ron Harris • F.C. Harrison • Harrods Ltd. • Harvey-Woods' lingerie • John Hassall • Hathaway shirts • Ashley Havinden • Dolores Hawkins • Peter Hawley • James Haworth • Rita Hayworth • Nick Hazzard • Hearst Magazines • Heaven Can Wait • Heinz soups • William Helburn • John Held Jr. • Hello, Dolly! • M. Hemjic • Hennessy cognac • M. Henninger • Henri Bendel fashions • F.H.K. Henrion • Dick Herdigan • Hermann Scherrer clothes • Hertz car rentals • Richard and Mark Hess • Rowland and Edith Hilder • Ira L. Hill • The London Hilton • George Him • Hippodrome, London • Hippodrome, New York • Hippodrome, Paris • Hiram Walker • Alfred Hitchcock • Adolph Hitler • Hof • Hoffman House cigars • Jack Hoffman • Ludwig Hohlwein • Helen Hokinson • Holiday • Holeproof Hosiery • Frederick Hollander • Sherlock Holmes • Home on Leave • The Homecoming • Honeywell computers • Dorothy Hood • Bob Hope • Steve Horn • Horniman's tea • Horst P. Horst • Howard Ford Co. • Leslie Howard • John Newton Howitt • Hulton Press • Humber cars • Humble Oil & Refining • Hunter whiskey • Huntley & Palmer's biscuits • Hunt's catsup • John Hutton • A.G. Hyde & Sons

I
IDV Home Trade • Illustrated London News • Illustrated Newspapers • Imperial Airways • Imperial Chemical Industries • Imperial Tobacco Co. • Ind Coope & Allsop • Indian Head cloth • International Business Machines (IBM) • International Distillers & Vintners • International Silk Association • International Studio • ITT Rayonier

J
Jaeger woolens • Jailhouse Rock • Jamaica Tourist Board • Jantzen swim suits • Richard Jeffery • Jell-O dessert • John Jensen • Jesus Christ Superstar • Joan of Arc • John Wanamaker store • Johnnie Walker • E.V. Johnson • Johnson & Johnson • Bob Jones • Carter Jones • Garth Jones • Jordache jeans • Judge

K
Kalburnie gingham • Art Kane • Jack Kapeo • Karsavina • Yousuf Karsh • E. McKnight Kauffer • Sammy Kay • Danny Kaye • Kayser hosiery • Kellogg's corn flakes • John F. Kennedy • Kia-Ora orange drink • The Kid • E.P. Kinsella • Hilary Knight • A.J. Knorr • Knox hats • Koch luggage • Kodak cameras • Kohler's Habitat • Kotex napkins • Serge Koussevitzky • Charles Kovec • Harold Krieger • George Krikorian • Dick Kruger

L
The Ladies' Home Journal • Lambertville Rubber Co. • Bernard Lamotte • Lillie Langtry • F. Laskoff • Lastex yarn • La Vie Parisienne • Gertrude Lawrence • Lea & Perrins sauce • Rico Le Brun • Lees' carpets • Alfred Leete • Matthew Leibowitz • Vivien Leigh • Lejon brandy • Maurice Leloir • Lemon Hart rum • Lenthéric perfume • Leslie's Weekly • Birney Lettick • Lever Brothers • F.X. Leyendecker • J.C. Leyendecker • Liberty's store • Lord Lichfield • Liebler & Co. • Life • Lifebuoy soap • Liggett & Meyers Tobacco • Lilliput • Lily Daché hats • Reeve Lilllebruner • Lincoln Center • Lincoln Motors • Richard Lindner • Rudolf Lipus • T. Walter Lloyd • Lockheed aircraft • Lockheed brakes • London & North Eastern Railway (L.N.E.R.) • London Transport • Hank Londoner • Longchamp racetrack • Andrew Loomis • Lord & Taylor store • Lorenzaccio • P. Lorillard & Co. • Lucky Strike cigarettes • Fred Ludekens • Lux cleanser and soap • Luxite hosiery • J. Lyons & Co.

M
Macfarlane, Lang biscuits • Dorothy MacKaill • Mary MacKinnon • Mackintosh's toffees • Maidenform bras • L. Legrand Maison • Lady Diana Manners • Mappin & Webb • Marlboro cigarettes • Francis Marshall • Martell cognac • Mary Martin • Martini & Rossi vermouth • Massachusetts Institute of Technology • Massias • G. Massiot • Walter Matthau • J.M. Mathes Inc. • Henri Matisse • Matson Line • Herbert Matter • Don Matus • Mavis talcum • Peter Max • Maxwell House coffee • F.S. May • Mayfair Hotel, London • Virginia Mayo • Mazda lamps • McCallum hosiery • Winsor McCay • Neysa McMein • Medallion cognac • Dame Nellie Melba • Lauritz Melchior • Metro Goldwyn Mayer • Metropolitan Opera • MG cars • Dorothy Michaelson • Michelin tires • Michie • Milburn wagons • John Everett Millais • Jean Miller • Ministry of Home Security • Minnesota Zoo • Joan Miro • Mobil Oil • Modess… because • Mohawk carpets • Mojud hosiery • Monet jewelry • P. Monnerat • Marilyn Monroe • Monte Carlo beach • MONY life insurance • The Moon • Guernsey Moore • Jacqui Morgan • Geoffrey Morris • Morton salt • Moss Bros. Outfitters • Alphonse Mucha • Mum deodorant • Martin Munkacsi • John Cullen Murphy • Murphy Television • Musée Grévin • My Fair Lady

N
Napier jewelry • Nash Kelvinator • National Benzole • National Distillers • National Savings Committee • Nazi, propaganda • C.F. Neagle • Neiman Marcus store • Nettie Rosenstein jewelry • New England Life insurance • Julie Newmar • New York City Ballet • New York Film Festival • The New York Times • New York World's Fair (1939) • Niagara Silk Mills • William Nicholson • Nicolas wines • Vaslav Nijinsky • Noillv Prat vermouth • The Normandie • Nupron rayon

O
Oceanic Line • Office for Emergency Management • Oklahoma! • Old Dutch cleanser • Old Gold cigarettes • Old Sport tobacco • Old St. Croix rum • John O'Leary • Oneida Community silverplate • Onyx hosiery • Opel cars • Manuel Orazi • Orteys • O'Sullivan's heels • Otis elevators • Fred Otnes • Overland car • Will Owen • Owens-Corning Fiberglas • Oxo beef extract

P
Paccione • Fred L. Packer • Paillard Inc. • Palace Hotel, St. Moritz • Pan-American Coffee Bureau • Paramount Pictures • Cushman Parker • J.R. Parkington Ltd. • Maxfield Parrish • Carl Paulson • Anna Pavlova • Pears' soap • Peek Frean biscuits • Fred Pegram • Pen & Pencil Creative Services • Edward Penfield • Irving Penn • Pennsylvania Ballet • Pennsylvania Railroad • University of Pennsylvania • Pepsi-Cola beverage • Perfect Circle piston rings • Personal Products • Harriet Pertchik • Peter Pan • Peter Robinson store • Pettijohn's breakfast food • George Petty • Raymond Peynet • Philco television • Philip Morris • Coles Phillips • David Phipps • Phoenix Studios • Photake camera • Pablo Picasso • Pierce-Arrow car • Harold S. Pinter • Pioneer High Fidelity • Piper champagne • Pipers whiskey • Pirates of Penzance • Joe Piro • The Play Pictorial • John Player & Son • Player's Navy Cut cigarettes • PM whiskey • Willy Pogany • Polaroid cameras • Pond's face cream • Post Office Savings Bank • Post Toasties cereal • Pre-Raphaelite Collection • Elvis Presley • Norman Price • Gilbert Prilibert • Prince George Hotel, New York • René Prinet • Private Lives • Peter Probyn • Propaganda Office for Peace • Maison Prunier • James Pryde • Punch • Purex Corp • Tom Purvis • Push Pin Studios

Q
Quaker Oats cereal

R
Michael Raab • Arthur Rackham • Lee Rackow • Claude Rains • Paul Rand • Ransome's mowers • John Rawlings • Rayve home permanents • RCA Victor records and television • Ronald Reagan • Recruitment posters • Ethel Reed • The Reeses • Charles Reid • Frank J. Reilly • Victor Reinganum • Renfield Importers • Republic tires • John Rettallack • Revlon face powder • John Reynolds • R.J. Reynolds Tobacco • Rhodes boys' shirts • Rigaud perfumes • Riley Motors • Jack N. Rindner • The Ritz (London) • W. Graham Robertson • W. Heath Robinson • Norman Rockwell • Rolex watches • Rolls-Royce • Franklin D. Roosevelt • Rowland's Macassar oil • Rowntree's cocoa • Royal baking powder • Royal Palace Hotel, London • Royalty Theatre, London • Ruspoli Rodriguez • Russian Opera and Ballet • C.E. Ruttan

S
Sabena Airlines • W. Dendy Sadler • Rouben Samberg • Samuel Goldwyn Productions • Sandeman port • Sanka coffee • Charles Santore • Tony Sarg • Savoy Theatre, London • The Scarlett Empress • Francesco Scanillo • Schiaparelli perfumes • Albert Schneck • Emil Schulthess • Ernestine Schumann-Heink • Schweppes table waters • Scott & Turner • Scott-Atwater • Antonio Scotti • Scranton's lace curtains • Derek Seagram • Seagram's Distillers • Ronald Searle • Sears, Roebuck & Co • The Secret Life of Walter Mitty • Menkin Seltzer • Shapiro sheet music • Sharp & Dohme • Shell • George Shepherd • George Sheringham • Tony Shelton • Fred Siebel • Sierra Pictures • Silk & Rayon Users • Simoniz floor wax • Simpson's men's clothing • Skegness beach • The Sketch • Skipped by the Light of the Moon • Skippy peanut butter • Maxine Smart • Smirnoff vodka • Alfred H. Smith Co. • Gertrude Smith • Allen Sneath • Melvin Sokolsky • Solarine metal polish • Somerset Importers • Son of the Sheik • Sony records • John J. Sorbie • Edward Sorel • South Pacific • Southern Pacific Steamships • Southern Railway • Squibb pharmaceuticals • Lynn St. John • St. Regis Hotel, New York • Stage • Standard Motors • Star Trek • Edward Steichen • William Steig • Saul Steinberg • Ralph Steiner • Théophile Alexandre Steinlen • Sterling engines • Bert Stern • Stetson hats • Bob Stone • Dick Stone • Barbra Streisand • Strobridge artist • G. Studdy • Studebaker Corp. • The Studio • Suchard chocolates • Arthur Sullivan • Sundour fabrics • Sunlight soap • Sun-Maid raisins • S.N. Surti • Swift's hams and bacon • Swiss Travel Bureau • Swiss watchmakers • Martha Swope • Sylvania television

T
Tabu fragrance • Talon fasteners • The Taker • Fred Taylor • Richard Taylor • Texaco gasoline • Theatre • Thief of Bagdad • H. Thinet • Paul Thurman • James Thurber • Time • Tirce • R.M.S. Titanic • Raymond Tooby • Toujours Moi perfume • Henri de Toulouse-Lautrec • William Traher • Transworld Airlines (TWA) • Trigere fashions • Triumph cars • Peter Turner • 2001: A Space Odyssey • 20th Century Fox

U
Clayton Underhill • United Artists • United Rum Merchants • United States Army • United States Navy • United States Rubber • United States Steel • United States Companies • Upstairs, Downstairs

V
Alfredo Valente • Rudolph Valentino • L. Vallée • E. Van Baerle • Vanity Fair • Charles Van Mannen • Van Raalte gloves • Monique Van Vooren • Lupe Velez • Vera Violetta • Gene Vernier • Marcel Vertes • Vertigo • Vichy • Victor bicycles • Victor talking machines • Queen Victoria • Vim cleanser • Vinolia Otto soap • Roger Vionnet • Vitalis hair tonic • Vivaudou perfumes • Vogue • Volkswagen cars • Chris Von Wangerheim

W
Douglas Wales • Prince of Wales • John Walker & Sons • Walker’s bourbon • Bob Wall • Keith Ward • Andy Warhol • Warner Brothers • Warner Communications • Warner’s corsets • Washburn-Crosby Co. • Waterman’s fountain pens • Chris O. Watkins • Watney’s ale • John Wayne • Weil de Weil perfume • Gerry Weinman • Jack Welch • Wells Fargo travelers’ checks • Wesley Simpson fabrics • West Chemical Products Inc. • The Western Company • Westinghouse light bulbs • Sylvia Whale • Tony Whetton • Rex Whistler • Jon Whitcomb • White Horse whiskey • White Rock table water • White Shoulders perfume • White Star Line • Paul Whiteman • R. Wicks • Wideband jewelry • J. Wiertz • Wiggins Teape & Alex Pirie • Robert J. Wildhack • Gluyas Williams • H. Willoughby • Wills’ “Gold Flake” cigarettes • Willys-Overland • Edward A. Wilson • Rowland B. Wilson • M.C. Woodbury • World War I • World War II • World Wildlife Fund • Edgar Wright • Wrigley’s chewing gum

X • Y • Z
Xerox • Yardley’s perfumes • Ylla • Dukes of York • York Knitting Mills • Howard Zieff