Celebrate the King's Golden Masters. The Arnold Palmer Commemorative Tin honors his 50th consecutive and final competition at the 2004 Masters Tournament

GREAT GIFT SET FOR ARNIE FANS

ARNOLD PALMER

Arnold Palmer is many things to many people...world famous golf immortal and sportsman, highly-successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted husband, father and grandfather and a man with a down-to-earth common touch that has made him one of the most popular and accessible public figures in history

His popularity and success have grown with the tremendous golf boom in this latter half of the century to heights few ever anticipated. Certainly each contributed to the other, a fact given recognition when he was named "Athlete of the Decade" for the 1960s in a national Associated Press poll. Before, during and after that great decade, the famous golfer amassed 92 championships in professional competition of national or international stature by the-end of 1993. Sixty-one of the victories came on the U.S. PGA Tour, starting with the 1955 Canadian Open.

Beside the magnificent performance record, his magnetic personality and unfailing sense of kindness and thoughtfulness to everybody with whom he comes in contact have endeared him to millions throughout the world and led to the informal formation of the largest non-uniformed "military" organization in existence - Arnie's Army. Seven of his victories came in what the golfing world considers the four major professional championships. He won the Masters Tournament four times, in 1958, 1960, 1962 and 1964; the U.S. Open in spectacular fashion in 1960 at Cherry Hills Country Club in Denver and the British Open in 1961 and 1962. He came from seven strokes off the pace in the final round in that U.S. Open win and has finished second in four other Opens since then. Among the majors, only the PGA Championship has eluded him. He has finished second in the PGA three times.

Arnie's springboard to professional fame and fortune was his victory in the U.S. Amateur Championship in 1954. He turned professional a few months later. His hottest period was a four-year stretch from 1960 to 1963 when he landed 29 of his titles and collected almost $400,000 at a time when the purses were minute by today's standards. He was the leading money-winner in three of those years and twice represented the U.S. in the prestigious Ryder Cup Match, serving in 1963 as the victorious captain.

It was also during this period that his rapidly-growing business interests got their start, through the impetus of Palmer himself and with the guidance and efforts of his business manager, Mark McCormack, and his wide-ranging organization. Arnold is president of Arnold Palmer Enterprises, a multi-division structure encompassing much of his global commercial activity that is centered in Cleveland. He has been involved in automobile and aviation service firms in his Latrobe (PA) hometown, Charlotte NC, and elsewhere around the country for many years.

Arnold is president and sole owner (since 1971) of Latrobe Country Club and president and principal owner of the Bay Hill Club and Lodge, Orlando, FL, which he and a group of associates acquired on lease in 1970. Bay Hill hosts the annual Nestle Invitational on the PGA Tour. Arnold also is tournament professional and member of the Board of Directors of Laurel Valley Golf Club, Ligonier, PA, with which he has been affiliated since its founding in the late 1950s.

Palmer was born on September 10, 1929, in Latrobe, a small industrial town in Western Pennsylvania at the foothills of the Allegheny Mountains some 50 miles east of Pittsburgh. He still spends the warm months of the year there, but makes his winter home in the Orlando area. He has numerous active and honorary memberships in clubs throughout the world, including famed St. Andrews in Scotland and prominent Oakmont in Pittsburgh.