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Item:Absolute by Carl Hamilton (2000) Marketing Education
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Absolute by Carl Hamilton (2000) Marketing Education

New Swedish Marketing of Vodka Business Economics Book

Item condition:Brand New
Ended:Dec 02, 200904:16:37 PST
Price:US $5.00
Shipping:$2.50US Postal Service Media Mail See more services 

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Item number:350273534932
Item location:midland city, AL, United States
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Item specifics - Nonfiction Books
Author: Carl HamiltonPublisher: Texere
ISBN-10: 1587990024Subject: Business & Economics
ISBN-13: 9781587990021Topic: Marketing
Format: HardcoverLanguage: English
Publication Year: 2000Condition: Brand New
Special Attributes: --  
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Detailed item info
Synopsis
In this history of America's favorite vodka, a journalist reveals how Swedish marketing executives and government officials successfully promoted the importing of Swedish vodka into the the United States by masterminding media campaigns that introduced their product--which was first created in 1978--as a 400-year-old traditional beverage.

Size
Height:9.0 in.
Width:6.3 in.
Thickness:1.2 in.
Weight:23.2 oz.

Publisher's Note
This book is the ?official story? of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut?s huge popularity to the ?little guys? rather than to the suits at large ad agencies. This book is the Liar?s Poker of marketing, revealing the sordid stories behind the official one.

Industry reviews
"...Hamilton spins out a rollicking tale....Though Hamilton may direct his savage wit at the alchemical wizardry of the advertising industry, the very real benefits of Absolute vodka also come through loud and clear in this highly entertaining business-behind-the-business report."
Publishers Weekly  (11/06/2000)


Portions of this page Copyright 1995 - 2010 Muze Inc. All rights reserved.

New Swedish Marketing of Vodka Business Economics Book

In this history of America's favorite vodka, a journalist reveals how Swedish marketing executives and government officials successfully promoted the importing of Swedish vodka into the the United States by masterminding media campaigns that introduced their product--which was first created in 1978--as a 400-year-old traditional beverage.This book is the ?official story? of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut?s huge popularity to the ?little guys? rather than to the suits at large ad agencies. This book is the Liar?s Poker of marketing, revealing the sordid stories behind the official one. 

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Item location: midland city, AL, United States
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INSURANCE INCLUDES A TRACKING NUMBER:) We Always Recommend you Wash or Clean Before you use, Items have been Stored Thank you for your purchase and make it a wonderful day ~ Suzie
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