Age Power: How The 21st Century Will Be Ruled By The New Old
Hardcover Book with Dust Jacket
Copyright: 1999
Condition: NEW

Suggested Retail Value:     $24.95

Ken Dychtwald, Ph.D.

The baby-boom generation is about to transform into the largest elderly population in human history, changing how everyone lives, large and small.

No business, family, or home will work tomorrow as it does today.

The dust jacket reads:

In this long-awaited new book, Dr. Ken Dychtwald, the leading authority on the aging of America and the bestselling author of Age Wave, uses twenty-five years of study as a psychologist, gerontologist, and successful entrepreneur to show how the aging of the baby-boom generation will forever transform our homes, families, and business -- and how we can be ready.

In the past, Dychtwald explains, few people had a chance to age.  Throughout ninety-nine percent of human history, the average life expectancy was less than eighteen years.  Today, however, extraordinary demographic and economic shifts are causing the emergence of Age Power -- a powerful new maturity.  The largest generation in history, the baby boomers, will now routinely live will beyond their eighties and nineties as the "new old," influencing all of our daily lives.

While this is an exciting new stage, it begs daunting questions that Dychtwald answers in this book:

* What will "old" be in the twenty-first century? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted.

* Will tens of millions of elder boomers outlive their pensions and retirement savings, and how can financial disaster be prevented?

* What new life stages will be created as tens of millions of us live to eighty or even one hundred?

* With the advent of four-generation families, are we prepared to spend more years caring for our aging parents than for our children?

* Are our politicians capable of distributing government resources fairly among many generations, each with its own distinct needs, fears, and expectations?

* Who will pay for the long-term care of tomorrow's elderly, and how will our current health care system handle the onslaught of chronic degenerative diseases such as Alzheimer's?

* What new products, services, and marketing strategies will boom as a result of this age wave, and how can existing businesses harvest this growth?

* How can the aging nations of the Americas, Europe, and Asia continue to be economically productive with so many dependent older citizens being supported by shrinking numbers of young workers?

* What new roles can we create for elder boomers, so that their extended years of life are productive and meaningful?

In this breakthrough book, Dychtwald explains how individuals, businesses, and governments can best prepare for a new era in which the priorities of our homes and nation will be set by the needs and desires of the elderly.  He surveys how each of us must make individual decisions right now to "age-proof" our lives.

If you have any questions feel free to email me.

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