Art of Design Fine Art Illustration Film Book by Cullen

Synopsis

The Art of Design

Finding Ideas and Inspiration in Fine Art, Illustration and Film

By Cheryl Cullen

Effective design must be original yet resonant to achieve its purpose. This stunning book features page after page of innovative designs based on influences from a range of visual media.

The book is divided into three sections that present graphics inspired by fine artists and illustrators, as well as photographers and cinematographers. Each page showcases large, full-color designs accompanied by in-depth captions revealing the original concept behind each example. The text also features sidebars of additional artistic resources, offering designers ample leads for books, websites, artists and art they can use for inspiration.

Also included are insightful interviews with highly admired designers, including Seymour Chwast, Mike Salisbury and

Misha Lenn.

Cheryl Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is the author of The Best of Annual Report Design, Direct Response Graphics, Large Graphics, Small Graphics, Then is Now, and Promotion Design That Works. Cullen Communications, a firm she founded in 1993, provides public relations programs for clients in all industries. She writes from her home outside Chicago, Illinois, and has contributed articles to HOW magazine, Step-by-Step Graphics, Applied Arts, American Printer, The Big Picture Magazine, and many others.

Library Journal

This volume showcases examples of contemporary graphic design inspired by fine art, illustration, and film. Represented here are designs submitted from a variety of design studios, complete with project specifications and a discussion of their influences. The broad criteria (isn't virtually anything ultimately influenced by fine art in some capacity?) and the wide range of work portrayed makes for an overall lack of focus. Diminutive graphics, wildly divergent quality, and inconsequential detail (e.g., the size of the press run) do not help matters. In addition, the same contributors continue popping up throughout, leaving the reader with the impression that the material was culled from a very limited pool of submissions. A similar but higher-quality book is the annual publication of the American Institute of Graphic Artists, 365: The Year in Design. Exclusively targeted to members of the graphic design profession, Cullen's work is suited only for the most complete collections in larger libraries or design schools. Otherwise, it is not recommended.-Phil Hamlett, Turner & Assocs., San Francisco Copyright 2002 Cahners Business Information.