BOOK PUBLISHING What It Is, What It Does 2nd Edition

BOOK PUBLISHING
What it Is, What it Does
Second Edition
A Comprehensive & provocative introduction
to the structure & operating of
the book publishing industry

by
JOHN P. DESSAUER

Trade Softbound
R.R. Bowker Co.
1981
1st Edition
230 pp.

EXCELLENT CONDITION

What are the strategies for surviving
& excelling in the book world?
What are the creative & economic forces
in the publishing industry?

This book answers the above questions and more in a step-by-step examination of every operation of the publishing industry. The author explores:

* acquisition & editing techniques for trade paperback, adult hardcover, 
juvenile trade, reprint, religious, education publishing & more
* The role of agents in commercial publishing
* Production techniques from design to printing & binding
* Book distribution, marketing, & storage, including book store placement,
mass market outlets, library sales, & educational distribution
* Changing patterns of structure & managerial styles
* News technologies in editing-composition systems
* Censorship, mergers, copyright laws, mail order publishing, automation,
the international structure, and more

The author explains how publishers finance, plan, arrange,
& manage their companies in the face of current
copyright laws, inflation, recession, &
shifting social & cultural attitudes.

For you, I will personally pack this item with care
for safe delivery straight to your doorstep!

BUY
this splendid edition
TODAY!

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