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Brand Leadership David Aaker NEW HB Business Marketing

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Item number:370025977480
Item location:Bryant, Arkansas, United States
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History:1 sold
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Item specifics - Nonfiction Books
Author: David A. Aaker, Erich JoachimsthalerPublisher: Free Pr
Edition Description: IllustratedISBN-10: 0684839245
Subject: Business & EconomicsISBN-13: 9780684839240
Topic: General BusinessFormat: Hardcover
Publication Year: 2000Condition: Brand New
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Detailed item info
Size
Length:351 pages
Height:10.0 in.
Width:6.5 in.
Thickness:1.0 in.
Weight:19.2 oz.

Publisher's Note
With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level--strategic brand leadership. Required reading for every marketing manager is the authors' conceptualization of "brand architecture"--how multiple brands relate to each other--and their insights on the hot new area of Internet branding. Drawing on more than 300 case studies of brand strategy from leading firms such as Polo Ralph Lauren, Virgin Airlines, and General Electric, the authors break new ground by considering brand management in the context of the global economy.


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Brand New Hardback w/ Jacket

(black overstock mark on spine)

 

Brand Leadership

Retail $30

Overview:
With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level--strategic brand leadership. Required reading for every marketing manager is the authors' conceptualization of "brand architecture"--how multiple brands relate to each other--and their insights on the hot new area of Internet branding. Drawing on more than 300 case studies of brand strategy from leading firms such as Polo Ralph Lauren, Virgin Airlines, and General Electric, the authors break new ground by considering brand management in the context of the global economy.

 

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