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Contemporary Marketing by Belverd E. Needles, Belv...

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Item number:360182500553
Item location:Burlington, North Carolina, United States
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Last updated on 02:58:57 PM PDT, Aug 23, 2009 View all revisions
Item specifics - Textbooks, Education
Author: David KurtzFormat: Hardcover
Publisher: Harcourt College PubEdition: 9
ISBN-10: 0030185971ISBN-13: 9780030185977
Educational Level: CollegeProduct Type: Textbook
Publication Year: 1997Subject: Business & Economics
Language: EnglishCondition: Very Good
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Length:864 pages
Height:11.3 in.
Width:8.8 in.
Thickness:1.2 in.
Weight:71.2 oz.

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A textbook for undergraduate students. Gives a thorough treatment of core market segmentation, buyer behavior, elements of the marketing mix. Annotation copyright Book News, Inc. Portland, Or.
Wertheimer 


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Used book with major concepts about Contemporary Marketing..Good for a refresher course, or a supplemental book in College.

Looks great! Excellent Condition.



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