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EBAY BOOK - Learn To Create & Sell Information Products
What is The PERFECT eBay Product ???
Finding products to sell is the single biggest problem eBay sellers face today. My name is Skip McGrath. I am an eBay PowerSeller in my 9th year of selling on eBay and finding profitable products to sell is still a daily challenge.
Audio Player Copyright 2005 Ver2.04
I asked myself: “If I was looking for the ultimate eBay product today, what characteristics would it have?”
It would be highly profitable
It would have an unlimited supply
It would be easy and cheap to deliver and ship
I would own or control it
It would have no –or very little competition
It would lend itself to up-selling and cross-selling
So what product meets all of these specifications?
Information is the one product that meets every one of those criteria.
No –I am NOT talking about selling 99-cent eBooks and stupid get-rich-quick schemes. That's what comes to mind when most people think of information sellers.
I am talking about actual knowledge-based products that do one of the following things:
help people
educate people
solve a problem
entertain them.
Information is one of the best-selling products of all time. People buy all kinds of information.
Here are just a few of the hundreds of information products selling on eBay:
How To Make Money With a Home Based Photo Studio (DVD)
How To Make Money With Your Digital Camera
How To Start & Run a Profitable Car Detailing Business
Pinewood Derby Plans and Race Winning Secrets
How To Make $1500 A Week Tinting Windows
Tax Loopholes for eBay Sellers
Thirty Quilt Patterns and my own Easy Quilting Method
How To Start A Home Based Antique Photography Business! Earn $100,000.00/yr Creating Antique Glamour Portraits!
DVD – How To Design and Install Beautiful Garden Ponds
DVD- HOW TO CHANGE A TIRE AND CHANGE YOUR OWN OIL
Digital Delivered Prepaid Calling Card - Low rates, No Pin # Instant access only 2.9 cents a minute
DVD-Video: How to Change Your Car’s Oil Save $300 a year doing your own oil changes
New - Start A Gourmet Designer Vinegar & Oil Business from home Plans, supplies, recipes, & everything to make money
LEARN HOW TO TATTOO ~ DVD & DESIGNS
42 Authentic Easy & Quick Italian Recipes
How To Make Wine and Spirits at Home CD/e-Book
How To Publish and Sell Your Own Recipes Online
Lose Ten Pounds In Ten Days Without Pills or Exercise
How To Adopt A Child from Overseas
Math Made Easy for Kids – DVD or VCR
How To Write Sales Letters That Sell
Unique Digital Background Video Tutorials & FREE ITEM!
Learn how to license your invention or idea
How To Make 40K a Year Selling Wire Jewelry @ Shows DVD
How To Make Your Book an Amazon Bestseller
Earn $300 Day Sharpening Knives, Saws and Scissors
This is a very short list. Just search terms like “how to,” “plans,” or “build a” on eBay and you will see hundreds of information titles.
What do I know about selling information?
In addition to selling our merchandise on eBay, I have been selling information products on eBay and the Internet for over 9 years now. During that time I have sold just over $1,000,000 worth of my books and CDs.
You might be thinking: “I don’t want to write eBooks.” That's OK, because information includes a lot more than eBooks. People now sell their original music, videos and photography. Craftspeople sell plans and patterns. Pet lovers sell videos on dog training, nutrition and grooming. Musicians and bands are selling their music....
...The list goes on and on. There is simply no end to the products you can think of. Your imagination is the only limit.
Information products today include:
Both e-Books and printed books
Access to web pages where the information is stored
Membership in private web sites where members can access a continuing stream of information
Videos (VCR, DVD or streaming video viewed on a web page with RealPlayer or Windows Media Player)
Audio files on tape or CD
Pod Casts
Printed books, DVDs or CDs that are mailed out to the buyer
Software programs
High-quality digital photographs that can be printed and framed
Combinations of printed and electronic material (DVD and a workbook)
Original music, art and photography delivered digitally in MP3
Why is information the perfect product?
You control the product. You own it, you set the price and you never run out of something to sell.
Information products are inexpensive, easy to create and can last for years.
You can deliver many information products automatically. If you use this method, you can sit in your hotel room in Hawaii while you take and deliver orders from your laptop. ( When you sell physical products on eBay such as printed books, CDs or DVDs, I will also show you my secret source that will deliver these automatically as well).
No competition. Every item you create is unique and you own the copyright.
You set the price based on the value the product delivers –not the cost to produce. One lady is selling her DVD of quilt patterns for $19.95 + $1.90 shipping. Her cost: $1.40 each. That is a 1500% markup!
If you can come up with one information product –you can come up with more. This gives you endless opportunities to up-sell or cross-sell additional products.
Why is eBay the perfect venue for selling information products?
You have a ready made market of 85 million members in the US and another 30 million members in English speaking countries overseas.
eBay members search for products. Remember the quilt pattern lady I mentioned above? Well when someone searches the term quilt or quilts, her listings come up.
It is very easy to set up an eBay account and start selling on eBay.
eBay used to discourage selling information products –now they embrace it. The new eBay sell your item form even has a place for information products ---But, there are some new rules. As long as you follow them eBay is making this even easier.
Let’s face it. When it comes to selling information products there are a lot of scams out there. If you run a scam on eBay you will very quickly be shut down, or experience high negative feedback scores, and no one will buy from you.
But, if you deliver a quality product and build a good feedback rating you will have an unstoppable --and completely legitimate money making business.
You might be thinking...I am not a writer. How can I create a product?
First of all remember that we are not just talking about writing. Do you have a skill that you could capture with a video camera? Some people sell audio files. Musicians are recording their own music and selling it as mp3 downloads. One fellow records himself reading popular nursery rhymes that parents can pop into a CD player to play for their children. (There must be a lot of lazy parents out there because he sells a ton of these).
Skip - I was always a lousy writer. Your EZ writing system blew me away. When I finished my first manuscript, I had it professionally edited, but there was so little to do, I was only charged $40. I am really excited to get going.
Sally M - Macon, GA.
But if you do want to write a book or an eBook, that is OK. I will show you a simple writing method and several sources that will take your facts and words, organize and edit them so your book looks professional –or take your outline and research and write the complete book for you. And, you will own the copyright. Some of these sources charge as little as $2 page. Just think if you could get a book written for $200 and sell 1,000 copies of it for $19.99 each (I’ll let you do the math).
And then there is the public domain...
You may not know it but there are literally millions of works in the public domain that are copyright free for you to republish and sell....
....and I am not just talking about old books. Public domain works include art, photographs, historical documents, musical recordings by famous performers, speeches by presidents and other famous people --the list is endless. There are even some old classic films in the public domain.
Some sellers are charging as much as $49 for just a report on how to publish public domain works. It is yours free as part of this package.
Imagine yourself in this business:
Work from home or from your laptop virtually anywhere in the world as long as you have an internet connection --and work your own hours
Forget high gas prices. If you become successful at this, your commuting days are over
Never run out of something to sell. If you need another product --just create it.
Enjoy high markups and little or no competition. You can create information products for about a dollar each that can sell for up to $30 or more.
Become respected for your knowledge and expertise. If you develop products in a certain niche, you can expand that to sell newsletters, memberships and subscriptions. You can even sell physical product in addition to your information. Remember the fellow I mentioned above? He started out selling Pinewood Derby race car plans and racing tips. Now he also sells the car kits.
What you will learn:
I have been selling information products successfully for over five years. I have put everything in this book that I have learned --nothing held back. Here are just some of the things I will show you:
How I research niches to find product ideas with a ready made market
An easy-writing method that anyone can use.
A single critically important step you must take to be successful with any information product
Where to find thousands of instantly saleable products in the public domain
Two sources who will custom make amd drop ship your CDs, DVDs or printed books for you --on demand --one at a time. You dont' have to buy hundreds of units in advance.
How to find a copyright-free product in the public domain and turn it into a protected work that you own
How to write a winning sales letter or eBay description that can't fail
How to sell information products on eBay the right way --No more worry about getting your listings cancelled
How to put your business on autopilot. You receive payments and ship products while you sleep
How to create printed books, CDs and DVDs on demand and have them drop shipped for you directly to your customer (We do this every winter while we vacation in the Bahamas)
Two techniques you must use that allow you to charge a higher price for your product and still increase sales while doing so.
How to set up an affiliate program and get others selling your product for you
How to build a mailing list of satisfied customers and how to market to them again and again
My unique brainstorming technique for creating product ideas (My wife calls it SBT --Skip's Brainstorming Technique. I taught this to a group of students at a seminar I did in Las Vegas, and almost all of them came up with profitable niche product ideas in less than one hour).
If you can't (or don't want to) write a word, I will show you how and where to find highly-educated professional writers who will research, write and edit a complete polished book for as little as $2.00 a page.
How to automatically deliver your books electronically while you sleep.
A foolproof resource you can use to deliver eBooks, music and video in such a way that they cannot be stolen or resold without your permission.
How and where to get eBook covers professionally designed for you - cheap.
How to find what people are searching for on eBay and turn those keywords into eBook titles
The best time of day to end an auction for an information product --it's not when you think it is
How to give away information products to generate sales and create unstoppable viral marketing campaigns
How to create auction listings and sales letters with audio and video that will double your sales
How to use eBay's new Fixed Price Listing format and lower fees to sell hundreds of books with no risk
This is only a partial list of what you will learn. And, that is just the basic product. In addition to the printed workbook, I am going to give you over $300 worth of bonuses on three CDs.
#1 -- The Information Product Resources CD. This CD is my personal electronic rolodex and your logistical warehouse of information. It contains links to dozens of websites that contain tons of free and low-cost information, tools, techniques, research engines and more.
#2 -- An eighty page book on CD:Create Your Own eBook Without Ever Writing a Word will show you how to get a first-class eBook written and edited for you by an expert without you ever having to write a word.
#3 --Power Copywriting for The Internet by Bob Serling. This is a 149 page work by master copywriter Bob Serling. Thousands of copies of this book have sold for between $157 and $197. Follow Bob's instructions and anyone can write a great sales letter. It is yours free with my eBay Information Products Course.
#4 --The Future of eBay. This is a 30-page book that updates the latest changes, fees and policies announced by eBay in late 2008. These are game-chhanging strategies that every eBay seller needs to know to win.
#5 -- A $20 off coupon on The Complete eBay Marketing System. If you are already have my book or are an expert power seller you won't need this --or you can give it away to someone as a gift. But if you have not mastered selling on eBay, this book will give you the advanced skills to sell not only information products, but any kind of product on eBay.
And there's more...
Lastly I want to tell you about the final section of my book. I finished the book and sent a copy to a couple of my friends and associates to review. They gave me some great criticism, suggestions and feedback and all of them thought the book would sell like crazy.
But two of them said something like: "Skip, your book covers how to sell products on eBay --but what about all the other stuff like selling from a web site, affiliate marketing, Google AdSense, and so on?"
Well that gave me pause --but then I reasoned, If that's what people want then that's what I'll give them.
The book was essentially finished, but I decided to write a new section. I call it Beyond eBay. The new section shows you how to take your information products business from eBay to the internet --and how to use your information products business to make money with direct sales, affiliate marketing and Google AdSense.
Now I am not going to claim that this new section is a complete encyclopedia on these subjects --it's not. But it is more than enough to get you started --and I recommend several resources on each of these subjects that will give you 100% of the information you do need to be successful.
You may be wondering: "Skip, what do you know about affiliate marketing?" I am far from the expert --but my monthly income from AdSense and Affiliate marketing averages around $5000. That is in addition to my eBay sales and my information product book sales.
Hey Skip, your new book is amazing! The timing for me was perfect as I’m creating an e-book right now.
Your book explains with easy reading that anyone can do this and most importantly, “how to do it right”. The resources you mention are all the best in the industry and I will be using most if not all of them. I also look forward to your next newsletter. Those are great too! -Bob Bronner
So, what is all of this going to cost me?
OK - Good question. But let's review what you get first
How To Sell Information Products on eBay is a printed workbook. It is coil bound so it opens and lays flat next to your computer while you are working. It contains everything I have learned about selling information products on eBay and the internet over the last five years.
Eighty page book in PDF:Create Your Own eBook Without Ever Writing a Word. Print this out and put it in a 3-ring notebook for easy reading. If you really can't write --or just don't have the time to write, the author will take you step-by-step through the process of getting your eBook written for you.
Power Copywriting for The Internet. The 147 page e-book by Bob Serling that will lead you step-by-step to creating sales letters that sell. This book alone has sold hundreds of copies for as much as $197
The Information Product's Resource CD --My electronic rolodex of information, resources and tools to run your information products business
The Future of eBay --Your directory of the latest changes and strategies updated in the Fall of 2008.
$20 Off Coupon on The Complete eBay Marketing System
One last thing. Everyone always worries about scams these days --or just purchasing a product that is unrealistic. That is why I am willing to transfer all of the risk to myself.
If you find you cannot use How To Create and Sell Information Products on eBay (and the Internet), or if you are unhappy for any reason, simply return it to the address on the back cover and I will refund 100% of your money --including the original shipping charge...And the bonus CDs are yours to keep.
The Cost is for the complete book and all of the bonus CDs is just $77.00 + FREE Shipping ... about the same as a college textbook. (How many college textbooks can put immediate money in your pocket?)
But wait --Before you order, I am going to add one more bonus. Once you create your first information product, send me the first draft and I will review it for you.
I am not going to rewrite it or copy edit it for you (but I will give you access to my own personal copy editor). I will personally read it and give you my comments and suggestions. If I really like it, then I will also give you a written testimonial you can use in your sales letters.
PS: I want to remind you that I am really serious about the money-back guarantee. I realize people read sales letters like this one and buy something that just doesn't work for them. I also realize that not everyone can do this.
If you buy this book and the associated materials and just can't make it work for you --PLEASE return the material. I will give you an immediate refund of your full purchase price AND the shipping cost. The return address is right on the back cover of the manual in case you toss the shipping box out. I post feedback for all buyers as soon as payment is received.
How To Create & Sell Information Products on eBay by, Skip McGrath, copyright Vision-One Press 2008 ISBN# 1-4276-0327-8
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