 | | | | | | Electronic Marketing | 
Stock Photo | | Item Specifics - Fiction Books | | | Author: | Margo Komenar | | Format: | Softcover | | | Publisher: | John Wiley & Sons Inc | | Edition Description: | Illustrated | | | ISBN-10: | 0471155535 | | Category: | -- | | | ISBN-13: | 9780471155539 | | Sub-Category: | -- | | | Publication Year: | 1996 | | Condition: | Acceptable | | | Special Attributes: | -- | | | | | | | |
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| Portions of this page Copyright 1995 - 2008 Muze Inc.  All rights reserved.
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| | | | Additional Information about Electronic Marketing
Portions of this page Copyright 1995 - 2008 Muze Inc. All rights reserved.
| Size | | Length: | 549 pages | | Height: | 9.5 in. | | Width: | 7.5 in. | | Thickness: | 1.2 in. | | Weight: | 34.4 oz. |
| | Publisher's Note | Others include email, commercial online services, fax-back systems, multimedia and CD-ROM demos. Offering comprehensive, technical information, this book gathers the insights of a panel of professional marketers who explore this elecronic marketing mix with the emphsis on integrating these techniques into an overall marketing plan.
The Internet is just a weapon in the electronic marketing arsenal; others include e-mail, commercial online services, fax-back systems, multimedia, and CD-ROM demos. Offering comprehensive, hands-on technical information, this book gathers the insights of a panel of professional marketers who explore this entire electronic marketing mix. The emphasis is on integrating these techniques into an overall marketing plan. In-depth case studies chronicle both successful and failed electronic marketing ventures.
| | Industry reviews | "Comprehensive reference to electronic marketing techniques to help you reach a broader market. Takes you through the nuts-and-bolts of defining your market and creating a marketing strategy to employing electronic marketing technologies such as fax-on-demand, multimedia CDs, interactive kiosks, and the Internet. Provides important information on copyright, patent, and trademark laws. Throughout the book, you'll find valuable advice and examples taken from leading companies such as IBM, VISA, Yahoo!, and American Airlines."
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