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00000 Vintage Software and More
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This is an excellent history of Apple Computer up to 1989.
PUBLISHER, YEAR: Viking, 1989
FORMAT, PAGES: Hardcover with the original dustcover, 368 pages
AUTHOR: Frank Rose
CONDITION: Like NEW From Publishers Weekly Rose ( Into the Heart of the Mind ) tells in interesting detail how two blue-jeaned Californians, electronic hobbyists Steve Wozniak and Steve Jobs, developed the desktop computer in a home laboratory; founded Silicon Valley's Apple Computer Co.; became Wall Street darlings and multimillionaires; then were ousted, once Apple became big business, by the very management they had recruited. Garrulous and emotional, Jobs commanded staff loyalty and a public following, but when competing with mighty IBM he vacillated among product, management and marketing ideas, claims the author. Covering more than a decade, this lengthy all-American saga, populated with many major and supporting characters, becomes dense at times. Yet Jobs, who viewed his professional mission as a "crusade," remains a riveting figure. 35,000 first printing; $35,000 ad/promo; author tour. Copyright 1989 Reed Business Information, Inc. From Library Journal
It is impossible to separate Steve Jobs from Apple, and as a result this work is as much about him as the company he started. Journalist Rose's account reads like a best seller--a story of intrigue, secret meetings, and far too often, childish behavior. In reading it, one can see the difficulties in moving an entrepreunerial company, whose young founder has a strong vision of the future, into a mainstream company. It's a wonder Apple was able to survive. There is less detail on Jobs and more on Apple than in Lee Butcher's Accidental Milionaire: The Rise and Fall of Steve Jobs at Apple Computer ( LJ 9/15/87) and greater detail and more objectivity than in John Sculley's Odyssey: Pepsi to Apple . . . A Journey of Adventure, Ideas, and the Future ( LJ 12/87). This is fun to read. Recommended for all business collections. CUSTOMER REVIEW:
***** Best of the Apple Histories
This is a well written book that expertly envisions the story of Apple's early years. Rose provides an in-depth look at the people involved and draws out the fascinating stories that surround Apple's early existence. This is by far the most accessible and enjoyable account of Apple's founding. The only problem is that it was written in the early '90's and doesn't reach the amazingly entertaining last few years the company has gone through. If only Rose would write a sequel... We have many vintage computer books, including more Apple related for auction and in our eBay store. http://www.stores.ebay.com/id=79168?refid=store
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