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Item:How Google and Its Rivals Rewrote the Rules of Business
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How Google and Its Rivals Rewrote the Rules of Business

Item condition:Brand New
Ended:Nov 08, 200905:55:33 PST
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Item number:280417693386
Item location:Lexington, KY, United States
Ships to:United States
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Item specifics - Nonfiction Books
Author: John BattellePublisher: Portfolio
ISBN-10: 1591840880Subject: Business & Economics
ISBN-13: 9781591840886Topic: --
Format: HardcoverLanguage: English
Publication Year: 2005Condition: Brand New
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Synopsis
In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co-founders Sergey Brin and Larry Page, Battelle describes the entrepreneurial vision, technical magic, and marketing strategies that drove the phenomenon to the top, placing his story within the larger context of the competitively hot mix of smart and aggressive people working toward the same goal, all rivals and sometimes partners. Most importantly, Battelle explains clearly how search engines work. Google has changed the way people look things up, it has certainly changed business, and its name has entered the common parlance as a much-used active verb.

Size
Length:311 pages
Height:9.0 in.
Width:6.0 in.
Thickness:1.0 in.
Weight:18.4 oz.

Publisher's Note
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.

Industry reviews
"This is an excellent, thought-provoking book."
Booklist - Mary Whaley (09/15/2005)


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