Amazing treasure trove of Apple history in a box! Dated December 23, 1983, the cover page describes the original contents of this Macintosh The First One Hundred Days Presentation Kit. It says:

HOW TO USE THESE SPEAKER SUPPORT MATERIALS

FOR

APPLE'S JANUARY '84 PRODUCT INTRODUCTIONS

We've created these Speaker Support materials to assist Apple Sales People in giving their own presentations during the January '84 product introductions. These materials duplicate presentations given by Apple Cupertino people. You may copy these materials; we cannot provide you with additional copies, ourselves. All materials enclosed are for presentation purposes only. The videotape in particular must not be used for any other purpose withouth written permission from Apple (videotape is missing and is not included in this auction).

Please be sure to conform to the script as much as possible in giving your presentation, and to refer back to the script when possible in attempting to answer any questions the dealers may have. Any issues or questions not covered by the script should be referred to the appropriate Apple Regional/Area Sales Mangers.

You'll find the following items in the accompanying set of presentation materials:

• A 1/2" VIDEOTAPE (videotape is missing and is not included in this auction).
• SLIDES & SCRIPT FOR THE MACINTOSH MARKETING BREAKOUT SESSION: This is a set of 35mm slides along with a "script, or slide-by-slide summary, of the principal marketing message of each slide.
• SLIDES & SCRIPT FOR THE MACINTOSH SALES POLICIES BREAKOUT SESSION: This is a set of 35mm slides along with a slide-by-slide summary of the Macintosh sales policy message of each slide.
• SLIDES & SCRIPT FOR THE LISA 2 BREAKOUT SESSION: This is a set of 35mm slides along with a slide-by-slide summary of the principal Lisa 2 product introduction message of each slide.
• SLIDES & SCRIPT FOR THE APPLE //-/// BREAKOUT SESSION: This is a set of 35mm slides along with a slide-by-slide summary of the principal Apple //e and/or Apple /// product introduction and promotion message of each slide.

The only materials we have not been able to provide to you are the General Session addresses given by Steve Jobs and John Sculley. They created their own presentations, later than our "press date" for the enclosed materials. Perhaps we can later provide transcripts of their addresses.

Good luck in your own presentations, and Happy Selling!

Signed - Dale Ross, Retail Sales

There are 54 slides in the Macintosh Sales Policies Breakout Session materials. The numbers on the slides are not consecutive, but all of the slides are there.

There are 33 slides in the Macintosh Sales Policies Breakout Session materials. The slides exactly match the written presentation.

There are 66 slides in the Lisa 2 Breakout Session materials. The slides exactly match the written presentation.

There are 39 slides in the Apple //-/// Breakout Session materials. There is one slide missing - a photo of Steve Wozniak.

Mysteriously, there are 3 "extra" slides - one of the //e, one of the /// and a very interesting one that compares Apple to IBM, calling Apple "BIG RED"!! It says:

• APPLE
• "BIG RED"
• ENTREPRENEURIAL IMAGE
• FAMILY GROWTH PATH
• RELIES UPON DEALERS
• IBM
• "BIG BLUE"
• "BIG BROTHER" IMAGE
• DISCONTINUOUS PRODUCT LINE
• COMPETES WITH DEALERS

Maybe Apple decided the slide was too inflammatory to use!

All materials come in the original plastic box with original label on the front.

This item is from my personal collection, acquired over 16 years as an Apple employee and is GUARANTEED AUTHENTIC Apple memorabilia.

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