Posters
are the frequent tool of advertisers, propagandists, protestors and other
groups trying to communicate a message.
They aim to seduce, to exhort, to sell, to educate, to convince, to
appeal, to grab the attention of those who might otherwise pass them
by. They are involved in the everyday cultural, political and
commercial issues. Posters can be
typographic, or pictorial or both.
Their impact should be emotional rather than intellectual, and so they
have evolved their own visual grammar, evoking ordinary forms of familiar
speech, making this new language a part of everyday life.
The art of the poster really began at the end of the
19th century. Up until
then, printers had a reliance on the primitive woodcut, but the discovery of
lithography opened the way to refinements of colour, tone and graphic treatment
never before attained in quantity.
The era of the multiple image had begun. These coloured lithographic posters were
the most powerful vehicles for commercial advertising in existence until the
advent of commercial radio, and later television and the illustrated press. The poster was a hybrid medium where
painting, drawing and typography came together in new ways, influencing each
other in the process. They were
unambiguous, simple, and usually had economy of image. Many were serious art objects with
ingredients of everyday life, which explains why collectors often sponged and
peeled them off hoardings to take home as trophies.
Political posters have a long history in Ireland, many having a
vision and vigour, which has been unequalled since. Our most famous poster is the 1916
Proclamation. Revolutions took
their posters seriously, so also did some of the larger commercial companies in
the early history of the state……….Bord Failte, The Railway Companies, Guinness
etc. These images serve as
documents of social history, expressing not only their own particular themes,
but also the underlying attitudes and values of their time.
So posters can been seen as
historical, artistic and social documents. They are full of nostalgia,
and eminently collectable.
One of the first tourist guide books about Ireland ,
Arthur Young’s Tour of Ireland, was published in 1780. Many beautiful places
were described but if you decided to visit you had to
cover large distances on horseback When canals were built in the late
eighteenth and early nineteenth centuries, Ireland acquired
its first mass transport network. Soon afterwards the roads were improved and it
became possible to travel by horse and carriage. By the middle of the nineteenth
century a network of rail lines criss-crossed the country and in 1936 air travel
commenced between Ireland and England.
The Irish Tourist Association (ITA), which promoted 400 hotels in
its first brochure in 1925, marketed the fledgling Irish Free State as a tourist
destination. In 1939, Bord Cuartaoíchta na hEireann (Visitors to Ireland Board)
was established by an Act of the Dáil. This organisation took over from the
ITA which was the forerunner of Bord Fáilte. In 1955 Bord Fáilte Éireann
was created under the Tourist Traffic Act.
Today Ireland
has a thriving tourism industry which
contributes in the region of £3 billion to the economy each year.
Irish Tourism (2007)
Fáilte Ireland
was established under the National Tourism Development Authority Act, 2003 to
guide and promote tourism as a leading indigenous component of the Irish
economy.
Measures: 24.00" X 40.00".
Condition:
Very Good Unused - blank on reverse
PLEASE NOTE WORLD WIDE SHIPPING RATE
IF YOU LIVE
ON THE ISLAND OF IRELAND
DIVIDE THE RATE BELOW IN HALF.
Allow $8.00 for
insurance, packing and shipping.
Good
Luck!
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