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Item:Losing My Virginity : Sir Richard Branson (Hardcover, 1998)
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Losing My Virginity : Sir Richard Branson (Hardcover, 1998)

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Item number:341234325186
Item location:Mishawaka, IN, United States
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Item specifics - Nonfiction Books
Author: Sir Richard BransonPublisher: Random House Inc
ISBN-10: 0812931017Subject: Biography & Autobiography
ISBN-13: 9780812931013Topic: Business
Format: HardcoverLanguage: English
Publication Year: 1998Condition: Good
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Detailed item info
Size
Length:370 pages
Height:9.8 in.
Width:6.5 in.
Thickness:1.5 in.
Weight:24.8 oz.

Publisher's Note
"Oh, screw it, lets do it."Thats the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since were complete virgins at business, lets call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.Many of Richard Bransons companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Dont do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories: Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globeSigning the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil CollinsFighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishmentSwimming two miles to safety during a violent storm off the coast of MexicoSelling Virgin Records to save Virgin AtlanticStaging a rescue flight into Baghdad before the start of the Gulf War . . .And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
Bill Gates meets P.T. Barnum in this most unusual and revealing autobiography by one of the most outrageous and successful business tycoons in the world: Richard Branson, who has launched a unique global brand, and over 100 companies, and has amassed a billion-dollar personal fortune by breaking all the rules. of photos.

Industry reviews
"The most attractive section of this book recounts Branson's childhood. It is refreshing to read an autobiography in which the author is grateful to his parents, and realizes how much he owes to their recognition of the old public-school virtues of initiative and hardihood."
Times Literary Supplement - Richard Davenport-Hines (11/13/1998)


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If you would like to return an item, simply send the item back to us at:
 
Better World Books
55738 Currant Rd.
Mishawaka, IN 46545
USA
 
Please insert a quick note (including your order #) reminding us of the reason for the return so we can make certain to credit the correct account.
 
Once we receive your return, we will promptly issue a refund to the account with which you placed the order.
 
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