MARKETING Coca-Cola BUSINESS Zyman NEW Audio SEALED

The End of Marketing As We Know It
by Sergio Zyman
Former Chief Marketing Officer, The Coca-Cola Company

2 Cassettes ~ 3 Hours ~ Abridged
Read by the Author!

NEW ~ Mark Through UPC

Marketing as we know it today is about image. It's about getting consumers to love your products. It's about buzzwords like "events" and "relationships."

PROBLEM IS, IT'S NOT WORKING

This audio is a great tool for eBay sellers!

Well-known worldwide as a brilliant and impatient marketing genius, for both his contributions at Coke and his consulting work with companies such as Microsoft, Miller Brewing, and various political candidates, Zyman reveals to listeners for the first time the secrets that have made the companies he's touched amazing success stories.

This motivational business guide encourages marketers to transform the field of marketing from a task-based occupation to a strategic discipline--one that uses solid judgment and a variety of tools to reinforce the company's goals.

Marketing as we know it today is about image. It's about getting consumers to love your products. It's about buzzwords like "events" and "relationships."

Problem is, it's not working.

So says Sergio Zyman, two-time marketing czar of Coca-Cola, quite possibly the most famous marketer in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, Fruitopia and Sprite.

Zyman explores:

• Why marketing isn't an art but a science
  
• How a well-honed strategy is more important to your success than what your ads actually say
  
• How ad agencies are fixated on the wrong things

And why:

• It's crucial to increase your marketing budget - not to cut it - when sales are down
  
• It's suicide to base your sales projections on previous performance
  
• It's sometimes necessary to enter a category just to kill it

The End of Marketing As We Know It captures a seismic shift in marketing, from the rogue visionary master of the trade.

Sergio Zyman was formerly the Chief Marketing Officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campells. He has been featured in such publications as the Wall Street Journal, The New York Times, and Fortune.