NEW 58mm Hoya PRO-1 Digital DMC (Digital Multicoated) Circular Polarizing Filter

Light rays which are reflected by any surface become polarized and polarizing filters are used to select which light rays enter your camara lens. Cir-Polarizing (Circular Polarizing) filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarizing filters do not affect the overall color balance of a shot.

Pro1 Digital Filter Series are filters designed exclusively for Digital Cameras.  The Pro1 Digital filter series is the top of the line filter for digital cameras.  The Hoya Pro1 Digital filter series key features:

• Digital Multi Coated (DMC) - These filters greatly reduce lens flare and ghosting caused by reflections
• Black Almite Frame (BAF) - A black matte aluminum satin finish almite frame for reducing reflections
• Black Rimmed Glass (BRG) - Black rimmed glass reduces light reflection around the filter edge
• Low Profile Frame (LPF) - Ultra thin filter frames to help avoid vignetting on super wide angle lenses
• Knurling Edge Frame (KEF) - Equipped with a knurling edge for easy attachment and removal
• UV Protected Case (UVC) - Filter cases are UV protected to further lengthen the life of filters

Digital Cameras need Multicoated filters.

Digital camera CCD or CMOS sensors are hightly susceptible to reflections - this stray light can ruin your photographs!  Don't risk your valuable photos by using bare-glass filters.

The Clear Advantage.

Take a bare glass filter, hold it so that light reflection off the surface can be seen.  Then take a long, very thin object like a pin or the tip of a pen and hold it over the filter so that its reflection can be seen.  There will actually be two reflections of the pin on the surface, one a little more pronounced than the other.  The more pronounced reflection is from the front surface and the lighter one is from light reflecting off the rear surface.  Now try it with a HOYA Digital Multi-Coated filter and see how much more dim the reflection is, a dimmer reflection means less light is reflected off the surface of the glass.

Please see the table below for information about Hoya's different filter series.  The colors are an indication of the packaging color.

* This table does not pertain to other types of filters.