Below are 10 "must do" items while hosting a trade show exhibit...
1. Prepare 3-6 engaging questions before the show.
2. Create the right first impression.
3. Encourage visitors to want to spend time with you.
4. Be friendly and non-threatening.
5. Build rapport.
6. Ask questions that stimulate thought and encourage conversation.
7. Ask open-ended questions - beginning with who, what, where, when, why or how.
8. Relate questions to the industry, product/ service and its benefits, or to a specific situation.
9. Avoid trite questions, such as: "Can I help you?"; "How are you doing today?"; Are you enjoying the show?"
10. Practice, practice, practice.
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