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Net Attitude by John R. Patrick (2001) new, mint h.c.

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Item number:310176707596
Item location:Brookline, Massachusetts, United States
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Item specifics - Textbooks, Education
Author: John R. PatrickFormat: Hardcover
Publisher: Basic BooksISBN-10: 0738205133
ISBN-13: 9780738205137Educational Level: Professional
Product Type: --Publication Year: 2001
Subject: Business & EconomicsLanguage: English
Condition: Brand New  
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Size
Length:240 pages
Height:9.3 in.
Width:6.3 in.
Thickness:0.8 in.
Weight:17.6 oz.

Publisher's Note
We have the technology. So why do so many businesses crash and burn when it comes to launching successful e-business strategies? Why do flashy web sites send customers to a 1800 number that can be accessed only during "normal" business hours? Why do executives who market toys and games refuse to listen to their own children? According to IBM's Internet guru, John Patrick, it's all about attitude. Our inability to harness the full power of the Internet has much less to do with the technology itself than with the cultural and psychological barriers that straitjacket our thinking about it. In NET ATTITUDE he reveals the strategies, and more important, the mindset, that will allow you and your company to flourish in the age of connectivity. Drawing from a wide range of examples from the worlds of business, technology, politics, education, and popular culture, Patrick explores the profound implications of adopting an Internet attitude and how it will transform you and your business. NET ATTITUDE emanates from the grassroots thinking that was part of the evolution of the Internet itself. It is hard to describe but you will know it when you see it. Young people tend to have it but it is not really an age thing. An increasing number of seniors have it too. The masses of people in the middle layers of large organizations often don't have it. It is not that there is something wrong with them as people; it is just that the bureaucracies of large organizations have shielded them from the new way of thinking and in some cases Darwinian instincts have caused them to bring up their own shields."


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New book in mint condition at a super-bargain price.

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NET ATTITUDE is a creative and useful mix about internet technology, everyday living, and a vision of the future. It cover the full spectrum of communications and information in a highly pragmatic and very readable way.

The book offers every business person a path to success on the internet, and it begins with the attitude.

I offer fast shipping and great service.

Please e-mail me if you have any questions.



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