Always at the forefront of innovation within the photographic industry, Nikon has announced the COOLPIX S500, a camera that combines extensive features and the latest technology.

This solid yet lightweight camera is encased in a stylish stainless-steel body. Sleek design and classic contours make this model as striking to look at as the quality pictures it produces, and is testament to Nikon’s commitment to quality.

The technology and the features inside the Coolpix S500 are worthy of their impressive casing. The combination of 7.1 megapixels of resolution and the powerful 3x Zoom-Nikkor lens with a range of 35-105mm enables the Coolpix S500 to deliver excellent picture detail whether the subject is a close-in portrait or a broad panorama, even after the photograph has been enlarged.

The Vibration Reduction function is able to compensate for camera shake to produce clearer, steadier pictures, and also prevents blurring in lower-light conditions. Light-sensitivity of up to ISO 2000 further guarantees picture clarity in unsteady or poorly-lit conditions.

Nikon is constantly seeking ways to make the experience of taking a photograph as simple and as exciting as possible. All functions are optimized to respond immediately, ensuring that the user never misses a fleeting opportunity for a great shot. The Coolpix S500 powers up in an impressive 0.8 seconds and has a practically imperceptible shutter release time lag of less than 0.005 seconds.

The results achieved with the Coolpix S500 can be fully appreciated using Nikon’s exclusive PictureProject software, which makes it simple and straightforward to edit, organize, transfer and share images. Compatibility with a range of feature-extending plug-ins also makes it easy to add new capabilities on demand.

Key Features:

• 7.1 Megapixels of Image Resolution
  With 7.1 million pixels of image information, the Nikon Coolpix S500 can produce stunning, photo quality prints up to 16" x 20".

• Bright 2.5-inch LCD
  The Coolpix S500 is equipped with a bright 2.5" LCD that is great for viewing images anywhere, anytime. The impressive 230,000 pixel resolution of the display makes your images look bright and sharp while the anti-reflective coating reduces glare so the display is easier to view in bright light.

• 3x Optical Zoom-Nikkor ED Glass Lens
  The high quality Zoom Nikkor Lens provides a 3x optical zoom (35-105mm equivalent) while the Macro capability lets you get as close as 5.9" to your subject. The lens also has a maximum aperture of f/2.8 for improved low light shooting.

• Slim, Stylish, All-Metal Design
  With a slim, sophisticated Design this ultra-compact digital camera easily slips right into your shirt pocket or purse, and its good looks are complemented by incredible durability due to the stainless steel casing.

• Quick Power-up and Shutter Response
  The Coolpix S500 powers up in an impressive 0.8 seconds and has a practically imperceptible shutter release time lag of less than 0.005 seconds, ensuring that the user never has to wait to capture the moment.

• VR (Vibration Reduction) Image Stabilization
  The lens of the Coolpix S500 incorporates Nikon's optical lens shift VR (Vibration Reduction) system, which compensates for camera movements to produce sharper, steadier images. And because the VR system remains active whenever the camera is on, images also appear more stable on the LCD monitor, making it much easier to judge the right moment to take the shot.

• Adjustable Graphical User Interface
  Featuring a fresh color scheme the User Interface of the Coolpix S500 lets you choose functions by name or icon according to your preference.

• Auto Adjust Sensitivity up to ISO 2000
  High light sensitivity up to ISO 2000 allows you to tackle scenes and situations that many compact cameras cannot, with the power to capture fast-moving objects with outstanding clarity and gives you great exposures in lower light.

• Nikon In-Camera Red-Eye Fix
  The Red-Eye Fix system automatically corrects for most instances of the red-eye effect that is commonly caused by the use of a built-in flash on a compact camera.

• Nikon D-Lighting
  The Nikon D-Lighting feature can rescue underexposed images or shots taken with too much backlight by automatically brightening the dark areas in the picture, while maintaining the brighter areas of the image.

• Nikon Face-Priority AF
  The Face-Priority AF system automatically detects and achieves sharp focus on people's faces wherever they are in the frame for crisp, sharp portraits.

• One-touch Portrait Button
  The handy Portrait Button provides direct access to Face-priority AF, In-Camera Red-Eye Fix, and Nikon's D-Lighting, to provide the simplest path to astounding portraits and posed group shots.

• 15 Scene Modes
  The Coolpix S500 incorporates 15 scene modes that cover some of the more common difficult shooting situations to maximize the image quality. The scene modes automatically adjust focus, exposure, white balance and other settings to make getting a good exposure easy.

• Movie Recording
  Shoot Broadcast quality QuickTime movies with sound with VGA resolution at 30 frames per second at a length that is only limited by the available space on the internal memory or your SD memory card.

• Auto Image Rotation
  Rotation feature detects pictures that have been taken with the camera held vertically and automatically rotates the image for in-camera LCD playback.

• Nikon In-Camera Innovations
  S500 includes a number of in camera innovations in addition to what has been described above, including the following features. In-Camera Cropping allows you to crop out the part of the image you don't want and keep the part you like. Saturation Mode allows you to control the color saturation. Blur Warning alerts you to a blurry image. Noise Reduction Mode minimizes digital artifacts in long exposures. Voice Memo Function records up to 20 seconds of sound that can then be attached to an image. Best Shot Selector enables the camera to take a series of photos and automatically select the one with the sharpest focus. Date and Time Imprinting is available to document the exact time and date that your photo is taken.

• Rotary Multi Selector
  Selector enables easier camera use. Swift circular scrolling action allows speedy image browsing at up to 10 pictures per second, and a range of buttons ensures intuitive operation. An onscreen icon with a cursor that tracks Rotary Multi Selector scrolling makes it easy to select various features.

• Built-in and Expandable Memory
  26MB of built-in memory so you can begin taking shots immediately without having to purchase a memory card, and the memory capacity can be expanded dramatically with Secure digital (SD) or Secure Digital High Capacity (SDHC) memory cards.

• Print Directly to a Printer or Show Pictures on a TV
  directly to print, without the need of a PC, when using PictBridge and USB Direct Print compatible printers, or connect directly to your TV for family slide shows and presentations.

• Includes PictureProject Software
  PictureProject software is designed to extend the enjoyment of taking pictures by making it simple to transfer images from camera to computer, organizing images so they're easy to find, edit them to add an extra sparkle, design ways to show off the pictures and share them with friends and family.

Under normal use the camera’s LCD monitor screen quickly becomes soiled with fingerprints, oily smudges and other contaminants. It can be really frustrating trying to clean the LCD monitor safely and completely without smearing using typical lens tissue or lens cloths - especially out in the field.

• Hi-tech product designed to perform this task quickly, safely and easily.
• Works great on optics such as the camera’s lens, viewfinder, filters and conversion lenses.
• Re-usable; after multiple uses, just wash and dry it according to the instructions.