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Outsmarting Goliath by Debra Koontz Traverso (2000)

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Item number:120463115768
Item location:Scottsdale, AZ, United States
Ships to:United States
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Item specifics - Nonfiction Books
Author: Debra Koontz TraversoPublisher: Bloomberg Pr
ISBN-10: 1576600319Category: Business & Economics
ISBN-13: 9781576600313 General Business
Format: Softcover --
Publication Year: 2000Condition: Like New
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Detailed item info
Details
Series:Bloomberg Small Business

Size
Length:250 pages
Height:9.0 in.
Width:5.5 in.
Thickness:0.8 in.
Weight:13.6 oz.

Publisher's Note
Big and proven strategies for small businesses. Business owners, consultants, freelancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert--Debra Koontz Traverso--an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs and established reputations. Despite the splash created by big budget ad campaigns, the fact remains--big business can't always do the job. Its Achilles heel? One-size-fits-all service coupled with often inexpert sales help. Outsmarting Goliath helps small businesses defeat larger competitors. This book shows how a single phone call, a cleverly crafted letter, an impressive catalog, a winning ad, or a skillfully prepared face-to-face presentation can influence customers to abandon big brand name products and services and embrace small business products and services that better address their needs. With these proven how-to strategies, small upstarts will capture more clients and challenge the Goliaths!
How to go Toe-to-Toe:
* Choose a name and location that scores big in consumer confidence
* Project a big image with a small staff
* Use everyday materials--billing, status reports--to build your image
* Produce major league marketing materials
* Capitalize on the Internet as the great equalizer
* Learn when to go with your strengths and when to seek assistance


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This book is in new, unread condition. Cover price intact $19.95. Not remaindered.



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