This doormat has the automatic feature of transitioning between an Arriving message and an Exiting message. The messages can be tailored to attract a broad variety of customer establishments:

Establishments                                   Customized Exit Messages

Homes………………………………. Have a Nice Day

Bars…………………………………. Don’t Drink & Drive

Restaurants………………………….  Come Back Soon

Businesses…………………………..  Thank You

Churches……………………………. Peace be with You

Items included with this purchase:

1. All rights to United States Utility Patent# 6,001,456
2. Working Prototype along with protective wooden case
3. The ‘Matadōr’ Trademark name
4. Manufacturing plans
5. Creative marketing strategies

Details of Patent:

1.      This is a strong patent containing 18 claims.

2.      The patent rights last until November 28, 2017; a period of about 10 years to cultivate profits in a controlled competition-free marketplace.

3.      The person holding title to this patent is granted the right to exclude others from making, using, offering for sale, or selling the invention throughout the United States of America. Likewise, this privilege gives the patent owner the authority to negotiate licensing and royalty agreements with whomever he or she wishes.

 Details of Trademark name:

1. The Trademark ‘Matadōr’ has been filed with the United States Trademark Office.
2. The name ‘Matadōr’ has a sound that describes the nature of the product: Mat-a-Door.
3. This mat tends to capture the attention of anyone passing by; causing them to ‘come back again’ for a second look. The job of a Matador is to provoke a bull so that the bull keeps coming back again as well.
4. The color red is powerful in advertisement; because it is easily noticed.
5. It is not required to keep the name ‘Matadōr’ associated with this invention – but what else fits so accurately?

Creative Marketing Strategies:

Strategies #1:

Large Brewing Companies spend substantial amounts of money toward their product’s advertisement and on the “Don’t Drink & Drive” campaign. To assist in their marketing, much of their decorative memorabilia is given to liquor establishments to visually stimulate patrons. Imagine, when entering a bar the first thing anyone sees is a doormat saying “Budweiser, King of Beers”; any brewing company would treasure this influential position. When leaving, the last thing seen is “Don’t Drink & Drive”. This is perfect placement for both messages. To the Brewing Company, this mat offers a brilliant marketing campaign allowing them to promote towards both advertisement channels using the same dollar.

Strategy #2:

Small gifts, such as a fruit basket or gift certificates, are often given to a new homeowner from the realtor who just sold them a house. In this situation, what better gift is there to give than a welcome mat for the front door of the new home? These mats could say “Welcome” when entering, and “Have a Nice Day” when leaving. Convincing a realtor to begin using this doormat as their gift should be almost effortless. Simply convey to the realtor that the uniqueness of this mat will prompt many people who visit the new home to ask, “Where did you get this mat?”  Realtors know that any opportunity for their name to be mentioned in conversation is an opportunity for additional business. In essence, the gift doubles as a business card but with more elegance; and will be located in a place of dependable traffic for many years. For every home the realtor sells, they would be purchasing one of these mats. Realtor’s can be considered as repeat customers with tendencies to buy in bulk.

Summary of Marketing Strategies:

Both Brewer and Realtor are intent on spending a set amount of money toward a need; this mat offers them a better way to make the investment. These are WIN–WIN situations. These strategies will not work with an ordinary mat; it takes the ‘Matadōr’ to create this type of opportunity.