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Voices That Matter Ser.: Digital Product Management : Design Websites and Mobile Apps That Exceed Expectations by Kristofer Layon (2013, Trade Paperback)

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Product Information

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That's where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfactionIncludes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321947975
ISBN-13
9780321947970
eBay Product ID (ePID)
166681055

Product Key Features

Author
Kristofer Layon
Publication Name
Digital Product Management : Design Websites and Mobile Apps That Exceed Expectations
Format
Trade Paperback
Language
English
Series
Voices That Matter Ser.
Publication Year
2013
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Length
9in
Item Height
0.4in
Item Width
7in
Item Weight
12.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.15
Table of Content
CHAPTER 1: What Is a Product?CHAPTER 2: Understanding Markets and Customer ExpectationsCHAPTER 3: Writing User StoriesCHAPTER 4: Analyzing and Prioritizing EnhancementsCHAPTER 5: Completing Minimum Viable ProductsCHAPTER 6: Measuring SuccessCHAPTER 7: Communicating Product SuccessCHAPTER 8: Getting It DoneAPPENDIX: Product Design Research
Copyright Date
2014
Target Audience
Trade
Topic
Marketing / General, Internet / General, Web / Design, Production & Operations Management
Lccn
2014-412947
Dewey Decimal
006.70685
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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Picture 1 of 1

Voices That Matter Ser.: Digital Product Management : Design Websites and Mobile Apps That Exceed Expectations by Kristofer Layon (2013, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Digital Product Management: Design websites and mobile apps that exceed e - GOOD

item 2 Digital Product Management: Design Websites and Mobile Apps That

item 3 Digital Product Management: Design ..., Layon, Kristofe

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