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Art Frahm (1907–1981) was an American painter of campy pin-up girls and advertising. Frahm lived in Chicago, and was active from the 1940s to 1960s. Today he is best known for his “ladies in distress” pictures involving beautiful young women whose panties mysteriously flutter to the ground in public situations, often causing them to spill their bag of groceries. In one of Frahm’s noted idiosyncratic touches, celery is often depicted.
Frahm had adequate technical competence for his medium, with a style somewhat reminiscent of Norman Rockwell's, though more cartoony. He was mostly influenced by commercial artist Haddon Sundblom, with whom Frahm may have worked as an assistant early in his career. Frahm’s forte was depicting beautiful young white women, taking in rendering their legs and figures. Frahm’s depictions of the women's faces are less successful, often tending towards plastic doll-like expressions. Minor problems with perspective and unrealistic depiction of subsidiary figures and objects are common in Frahm’s work. Some of his artistic touches were deliberately unrealistic and artistically daring — for instance his coloring of a city street lemon-yellow in an otherwise realist painting.
Frahm was commercially successful. His falling-panties paintings are still considered too camp to be art, and too juvenile to be erotica. However this genre (which Frahm seems to have created) was in demand in the 1950s, and was later imitated by some other pin-up artists. The falling-panties art has a small cult following as mid-20th century kitsch, or even as fetish art. The works are best described with plenty of irony; James Lileks' analysis (see external link below) of Frahm's work has brought it to the attention of many on the Internet.
In addition to pin-ups, Frahm created a series of humorous hobo-themed calendar illustrations. Another set of paintings celebrated traffic safety, complete with smiling, chubby crossing guards and schoolchildren (one such painting appears as a calendar print in the background of a bar scene in the movie Hud). His advertising art included works for Coca-Cola and Coppertone.
A pin-up girl or pin-up model is a model whose mass-produced pictures see wide appeal as pop culture. Pin-ups are intended for informal display. Pin-up girls are glamour models, fashion models, and actresses. Pin-up may also refer to drawings, paintings and other illustrations done in emulation of these photos (see the List of pinup artists). The term was first attested to in English in 1941; however the practice is documented back at least to the 1890s. The pin up images could be cut out of magazines or newspapers, or be from postcard or chromo-lithographs, and so on. Such photos often appear on calendars, which are meant to be pinned up anyway. Later, posters of pin-up girls were mass-produced. Many pin ups were photographs of celebrities who were considered sex symbols. One of the most popular early pin-up girls was Betty Grable. Her poster was ubiquitous in the lockers of G.I.s during World War II. Other pin-ups were artwork, often depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. An early example of the latter type was the Gibson girl, drawn by Charles Dana Gibson. The genre also gave rise to several well-known artists specializing in the field, including Alberto Vargas and George Petty, and numerous lesser artists such as Art Frahm. The term "cheesecake" is synonymous with pin-up photo. The earliest documented print usage of this sense of cheesecake is in 1934, predating pin-up, although anecdotes say the phrase was in spoken slang some 20 years earlier, originally in the phrase (said of a pretty woman) "better than cheesecake." In the 1950s, for example, there was a magazine called Cheesecake that had a young Marilyn Monroe in a yellow bikini on its cover in 1953.
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