Robert Collier Letter Book, The,Hard Back Book,NEW!,NLP

The Robert Collier

Letter Book

by Robert Collier

Surefire Sales Letter secrets revealed!

Now, no matter what product or service you have to sell you'll find a sales letter that's already written for you.

Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online for $1,009.95.  One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.

A top shelf class finally back in print

Robert Collier is one of the absolute greatest copywriters of all time. This book is simply a tremendous bargain since it hasn't been re-published in many years. I have 2 copies of the original 5th edition on my bookshelf because I never wanted to lose one. If you study Collier's work you can crank out winning sales letters that bring in the cash anytime you like.

The Ultimate Sales Letter Toolbox

I still personally use many of his sales letters ideas in my own Internet business day in and day out.  Listen, this kit is an absolute godsend for small business owners or people thinking about starting an entrepreneurship and/or on-line sales.

Amazing!  Now you can be on the way to having

kick-butt sales letters in minutes!

In only 2 1/2 minutes you can quickly and easily create a sales letter guaranteed to sell your product or service....without writing!

Now, no matter what product or service you have to sell you'll find a sales letter that's already written for you. 

Amazing!! This is a true direct marketing classic!

Powerful, sales letter specific examples are ready for any business: e-commerce, information products, service businesses, professional practices, retail/restaurant, business-to-business and opportunity seekers.

The Ultimate Sales Letter - Boost Your Sales With Powerful Sales Letters!

As an expert direct marketer and copywriter, Robert Collier has created sales letters that have pulled in 17% or more and shattered industry averages. One sales letter which only cost $262 to send, helped a medical equipment company sell off $8,972.00 of overstocked merchandise in a few days. His letters have worked for all types of businesses ranging from cosmetic surgeons to neighborhood restaurants to high-tech corporations.

This book itself includes the following powerful chapters:

• What is it that Makes Some Letters Pay?
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• How to Arouse that Acquisitive Feeling
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• Getting News Interest Into Your Letters
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• Word Pictures that Make People Want Your Product
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• Motives that Make People Buy
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• The Proof of the Pudding
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• Supplying that Impulse
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• How to Put a Hook into Your Letters
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• The Six Essentials
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• How It All Began
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• The First Olive
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• Selling $2,000,000 Worth of O. Henry Stories
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• A War History That Sold
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• Books That Many People Know
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• How Wells" Outline Was Sold
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• How The Book Buyers Saved A Campaign
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• A Giant of the Mails
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• The Third Fifty Thousand
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• Will You Accept This Little Gift?
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• One Million Dollars' Worth Of Orders In The First Six Months
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• Taking The Guess Out Of Advertising
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• We Help To Start A Store
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• How To Reach The Leaders
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• Collecting With A Smile
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• Life Begins At ???!
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• Showmanship
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• Miscellaneous Products
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• How To Raise Money By Mail
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• The Ideal Sales Letter

This book of 466 pages in length includes all the essentials of how to write the kind of sales letters you need for any situation, how to motivate buyers that need your product but just don’t know about it yet, how to take the guess work out of advertising, and how to keep customers satisfied and coming back for more.  Listen, even if you’re a veteran auction seller or just thinking about starting to join on-line auctions and sell your products, this book is a must have. 

Robert Collier was one of the all-time great copywriters of sales letters and advertising.

In The Robert Collier Letter Book uses appeals and techniques that are very effective in today’s competitive environment. Knowledgeable copywriters have considered The Robert Collier Letter Book to be an invaluable reference to have at their fingertips to create "salesmanship in print."

Collier explained that, in order to write successful advertising, the writer must enter a conversation already going on in the reader's mind. He said that a successful sales letter should read like a letter written to your best friend about an exciting discovery you have made that he or she should benefit from, too.

When the book went out of print, some students of advertising, paid exorbitant sums to get their hands on this invaluable material. Now the Collier family is republishing this treasured volume in this hardbound edition.  Do it now, because it may go out of print again.

His specialty was selling books; he believed that anyone who could sell books by writing letters or advertising could sell anything. A well-known set of books that Collier sold was The Harvard Classics - The Five-Foot Shelf of Books. The appeal of the Harvard Classics was to be able to get a classical education without having to attend college. He also wrote advertising for O. Henry's books, including the beloved Gift of the Magi, and H. G. Wells' The Outline of History.