STRAIGHT JACKET Orig Poster DIANE BAKER JOAN CRAWFORD

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 ITALIAN PHOTOBUSTA POSTERS

Italian Film Posters have been produced in Italy since the early days of silent film cinema.  These posters were used to advertize, often behind glass, in front of the theatre, to draw in an audience to see the latest Italian, European and American films released that year in Italy.  The color graphics of Italian posters, were usually most unique and different from posters made in any other country.  The titles and descriptions on the poster were normally translated into Italian, however the names of the film stars, directors, producers and the film studio names remained, of course, the same.  The posters were usually machine folded after production, and then shipped to the theatre for display.

"Photobusta" Posters, have been printed in Italy, since the 1930's, on glossy paper, a bit thinner than the American half sheet poster (which they are usually closest to in size, but a bit smaller).  These were displayed, usually behind glass in the lobby or the exterior of the theatre to advertize the current film playing or coming attractions.  The color graphics and photos depicting dramatic moments in the film, are usually most unique and different from posters made in any other country.  They were usually machine folded once after production, and then shipped in a large slipcover envelope to the theatre for display.