Search Engine Optimization (SEO) Marketing Firm

While analyzing the website, we use tools like Google Analytics, Compete and Yahoo Analytics to get a 3D graph of the website. Some of the key element covered in the web log analytics are: Traffic generated through various sources; like keywords, geographically and more. Plus we also check the amount of conversion and other information's like bounce rates, time spent on website, unique visitors and more.

Further within the Analyze procedure, we also consider following elements to check the health of the website.

Steps involved in Web Analysis:

Keyword Analysis: can help you improve search engine placement by identifying niche keywords and key phrases that apply to your content so that those keywords could be searchable by the search engine easily. 

Link Popularity Analysis: will show how many other websites are linked to you. Search engines use this data to calculate how popular your website is in order to give you higher ranking. 

Competitive Analysis: is an assessment of the strengths and weaknesses of current and potential competitors. This is done by analyzing the keyword competition and share of traffic coming through a particular keyword to the website.  
Opportunity Analysis is the process of identifying marginal increment in traffic through various efforts like: High KEI Keywords implementation, filtering undesired traffic by removing non-performance keywords, etc. 

Having identified the gaps in the Analyze stage, we in Optimization process apply standard procedures to fill in the gaps like:

Keyword Placement: Keywords are words placed in Title, Keywords, Description, Images and Content to get it search in all sorts of media. 

Crafting a Landing Page: One of the most important steps in Optimization is to create a landing page that fits to the search engine requirements. Having the right keyword density, content, adequate amount of internal links to product/services, images with alt tag and image filed named using keywords.  Further, showing defining land page keywords using wikii and linking to news and blogs relevant to the keyword. Overall creating a mini ? semantic web within the website.
  
Adding Tools: In optimizations process we ensure to have the tools like Google Analytics and Web Master Tools in place so that we can assess the ongoing advancement in search engines and align the work scope accordingly.
 
Adding Sitemap and RSS: Sitemap is vital to index the website accurately in the search engines. An auto-generated sitemap is installed that ping to search engines about updated pages and the content on the website. 

Link Check: We check any broken links, unwanted links, overcrowded links that are placed anywhere on the website. 
Tag checking whereby HTML tags like picture tags, header tags and other tags are placed properly.

A detail report is generated what is set during the optimization process so that these steps could be redone when ever required in future to better position the website in search engine.

Large number of Web Advertisement is done either through PPC or Enhancing organic search results. We have more to give within the Advertisement scope.  We provide the following advertisement range .

Reports reflect the outcome of the work done so far. We compare the reports and filter out those activities that don't produce results.

Further Web Analytical reports also reflect the:

• Traffic generated through various geographic sources and keywords and goals achieved
• Buying patterns
• Reason for abundant checkouts
• Filter out non performing keywords in paid and free ads
• Plan strategy alignment based on reports to focus on new keywords add/delete keywords from the website

Reports are the turning point to check the current status of the website and set a goal to take the website to the next level. Various reports are generated and forwarded to clients to get feedback and integrate the same into the web marketing process.