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Visual Blueprint Ser.: Search Engine Optimization : Effective Internet Marketing by Kristopher B. Jones (2008, Trade Paperback)

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SEARCH ENGINE OPTIMIZATION: YOUR VISUAL BLUEPRINT FOR EFFECTIVE INTERNET MARKETING By Kristopher B. Jones **BRAND NEW**.

About this product

Product Information

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youa'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebookr and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins "Apply It" and "Extra" sidebars highlight useful tips High-resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two-page lessons break big topics into bite-sized modules

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470224487
ISBN-13
9780470224489
eBay Product ID (ePID)
63128497

Product Key Features

Author
Kristopher B. Jones
Publication Name
Search Engine Optimization : Effective Internet Marketing
Format
Trade Paperback
Language
English
Publication Year
2008
Series
Visual Blueprint Ser.
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Length
9.1in
Item Height
0.9in
Item Width
7.4in
Item Weight
22.4 Oz

Additional Product Features

Series Volume Number
22
Lc Classification Number
Za4230
Table of Content
THE HISTORY OF SEARCH-ENGINE OPTIMIZATION.1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION.Choose a Topic.Find Your Target Audience.Set a Budget.Set Goals.Put a Team Together.Keep Up with Industry News.2 KEYWORD GENERATION.An Introduction to Keyword Generation.Select Keywords.Analyze Your Competition with Compete.com.Keyword Research with KeyCompete.Analyze Your Competition with Seodigger.Using the Wordtracker Keyword Suggestion Tool.Using the Google Keyword Suggestion Tool.Research Keywords with Keyword Discovery.Analyze Keywords with Keyword Discovery.Filter Keywords with Keyword Discovery.3 CREATING PAGES.An Introduction to Creating Pages.Choose File Names.Optimize Title Tags.Optimize Meta Description Tags.Optimize Meta Keyword Tags.Create a Meta Robots Tag.Add Emphasis with Header Tags.Using Text Modifiers.Optimize Images.Create Links.Validate HTML.4 BASIC WEB SITE STRUCTURE.An Introduction to Basic Web Site Structure.Find Web Hosting.Establish a Domain Name.Optimize for Multiple Browsers.Plan and Design a Web Site Structure.Link within Subject Matter Themes.Design a Sitemap.Create a Company Information Page.Create a Privacy Policy.5 ADVANCED WEB SITE STRUCTURING.An Introduction to Advanced Web Site Structuring.Create a Robots.txt File.Using the Nofollow Attribute.Structure URLs Correctly.Protect Yourself with an .htaccess File.Using Mod_Rewrite to Rewrite URLs.Redirect Non-WWW Traffic to WWW.Redirect with 301 Redirects.6 CREATING CONTENT.An Introduction to Content Creation.Write for People, Not Search Engines.Avoid Duplicate Content.Using Proper Keyword Density.Using Latent Semantic Content.Keep Content Current.Optimize Non-HTML Documents.7 CREATING COMMUNITIES.An Introduction to Creating Communities.Create a Blog with WordPress.Create a Blog with Blogger.Write Search-Engine-Optimized Posts.Make Your Blog Successful.Create a Community with vBulletin.Create a Community with phpBB.Make Your Forum Successful.Add Reviews to Your Web Site.8 BUILDING LINKS.An Introduction to Building Links.Evaluate Competition.Evaluate Potential Linking Partners.Acquire Quality Links.Using Effective Anchor Text.Link Directory Submissions.Article Directory Submissions.Community Participation.Request One-Way Links.Buy Links.9 USING GOOGLE ANALYTICS.An Introduction to Google Analytics.Create an Account.Install Tracking Code.Set Conversion Goals.Exclude Your IP Address with Filters.Exclude Traffic from a Particular Domain.Include Only Certain Directories.Track External Links.Automate Reporting.Using Analytics to Find New Keywords.Set Up E-Commerce Tracking.Insert Tracking Code on Your Thank You Page.Using Third-Party Shopping Carts.10 SOCIAL MEDIA OPTIMIZATION.An Introduction to Social Media Optimization.Network with Facebook.Network with MySpace.Maximize Exposure with StumbleUpon.Increase Traffic with MyBlogLog.Micro-Blog with Twitter.Connect with LinkedIn.Share Videos with YouTube.Take Advantage of Digg Traffic.Network with Sphinn.11 CREATING PAY-PER-CLICK CAMPAIGNS.An Introduction to Pay-per-Click Campaigns.Learn About AdWords Accounts.Create an AdWords Campaign.Target Your Campaign.Write Effective Ad Copy.
Copyright Date
2008
Topic
Web / General, E-Commerce / Internet Marketing, Web / Search Engines
Dewey Decimal
025.04
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

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5 out of 5 stars
by kZ5uRWR-TDK@Del...Sep 02, 2009
Easy Guide that works
I did only some minor research about SEO before deciding to purchase a book and this one was well worth the low cost. It easy a really easy step-by-step guide and tutorial to how SEO works, what helps you get higher natural listings and more. It doesn't do the SEO for you, but it creates a foundation for your website that you build upon that really boosted our business quite a bit, highly recommend this easy read.

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