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Recommended By Dan Kennedy 6 DVD Package
Earn up to $2500 a Week Starting NOW!
In your own FORECLOSURE cleaning business
If you can use a broom , vacuum and dust rag, we will show how .
Its a Business-In-A-Box
This in-depth course will tell you precisely how to easily :
Start or expand a house cleaning business and grow it dynamically following proven guidelines
Recruit, train and retain the best employment candidates with the highest probability for success on the job
Train your employees to use effective and efficient cleaning techniqes resulting in superior cleaning and annual sales-per-employee up to 50% higher than the industry average.
Implement tested sales and marketing strategies that can convert 8 out of 10 inquiries into prospects and 75% of those prospects into clients
Use a pricing formula designed to give you a large profit on every cleaning that exceeds industry averages and still outsell the competition
Become the standard by which all other residential cleaning services in your area will be measured
Avoid wasting months or years and potentially thousands of dollars on trial and error to learn what this course can teach you in just 40 multi-media seminars.
and more, much more .......
We Hold Nothing Back! You'll Get the Knowledge You Need, Right NOW!
Our Secret To Guarantee You Loads of Referrals... It's not enough to just let your clients know you take referrals, when you do it our way, they seem to just "appear from nowhere."
How to Find FREE Advertising; This super strategy is Not Available Anywhere Else. We've only seen this technique used in one place and it's not the home cleaning business. It can be used very effectively to increase your cleaning customer base with no up-front costs.
How to Price for Maximum Profits - You have to decide how much profit you want to make! We'll show you the formula to use.
How to Effectively Estimate Every Job - Included are charts you can use to estimate the initial clean and the ongoing service. You'll also learn how to take these diagrams and customize the estimate per house.
How to Earn More from Your Customers - Your goal should be to earn as much from your existing customer base as possible. There are ways to make more money from them and we'll show you how... without being pushy.
The One Change that can Reduce Your Operating Expense by Up To 20%... Sometimes we become so focused on the day-to-day tasks that we overlook this obvious money saver!
How the Professionals Reduce Cleaning Time and Increase Profits... You'll have private access to the cleaning and business procedures we've developed that helped many make at least $100,000.00 personal profit a year in this business.
How to Grow Your Business into a Thriving Enterprise and Be the Envy of the Cleaning Franchises - If you share this vision, you'll discover the secret strategies we've developed to start growing your cleaning enterprise for maximum profits... despite "big-boy" competitors!
Bacteria and Disinfecting; What you Don't Know Can Hurt You - We've devoted a separate chapter to this issue and surprisingly, most people don't know the basics.
Pets... What you Must Know or You Won't be Cleaning in THAT House Again - You're Fired!
Cleaning Essentials; Your Tools and Products for Success - We've include the exact list and descriptions of everything you will need and how to use them.
The Most Effective and Efficient Cleaning Procedures to maximize your time.
What Customers Want and How to Give it to Them.... Most people think they know what customers want but you'll be pleasantly surprised when you find out how simple the truth really is.
What does the course consist of ?
The Clean 4 Success system consists of everything you need to know along with all the forms, handbooks, sample advertising materials and other documents and interactive resources you need to start the business from scratch, or grow an existing cleaning service. The program comes on six DVDs and includes more than 12 hours of indepth instruction and interactive graphics in 39 individual programs as follows:
DVD 1: Starting out RIGHT. Even if you have been in business for some time, you will still benefit from this part of the course.
Here we discuss the options for forming or changing your business entity, including the benefits of operating as a sole proprietorship partnership or forming a Sub Chapter-S Corporation or LLC to protect your personal assets We provide you with a Startup Checklist, including guidelines for leasing commercial office space if you choose to do so .
This course includes some basic accounting information on managing your business “by the numbers” and includes a guide for setting up a diagram of Accounts for your Balance Sheet and Profit and Loss Statement.
We discuss the importance of creating your personal Business Plan, along with a 35-page business plan you can print out and use as a guideline for doing so. Even if you're already in the business, you will find this one alone worth the price of the entire course.
This DVD teaches you and your employees the most effective way to clean all the rooms in the home, using time-tested methods of efficiency.
The more efficient your workers are, the more homes you can clean in a day. The more homes you clean in a day, the higher your revenues and profits. Interactive tests included.
The six lessons teach methods, procedures, techniques, equipment and products that have proven the most efficient and effective in cleaning millions of homes, including:
(1) Bathroom cleaning methods
(2) Kitchen cleaning techniques
(3) Dusting and Polishing
(4) Vacuuming
(5) Special Cleaning Projects, and
(6) Professional Window Washing techniques
Also on this DVD is a printable, 59-page Supplementary Manual that you can reproduce for each employee. This handbook includes a summary of the narration for each of the six lessons, plus two additional chapters on First-Time Cleaning and a Team Leader supplement.
At the end of each lesson is a Quiz as an aid in reviewing what the employee has learned. Using this program to aid in training employees can save you time and speed up their learning process.
DVD 3:The Parts of Employee Development: Recruiting, Relations and Retention. Many people who are considering going into the residential cleaning business think that getting clients will be their biggest challenge. If you’re already in the business, you know that the bigger challenge is finding and retaining good employees. This 18-session course may well be the most valuable part of our entire program! (Run time: 6 hours)
Using our model, you will learn a scientific and systematic 5-step ion system for recruiting and selecting the best candidates for success on the job.
You’ll learn how to use a system to make your hiring decisions instead of relying on "gut feel" or "seat of the pants" decisions.
You'll learn how to perform meaningful employment and personal reference checks and get information about your potential hire you might not otherwise obtain.
We'll show you the best way to conduct first day orientation sessions for your newly hired employees to help them realize that they made the right decision in joining your company.
We provide effective training and training guidelines that will best equip your employees to perform above and beyond the expectations of your customers.
We'll explain employee compensation options and advise you why we have found one particular method to be worth your consideration.
You'll learn how to use quantifiable performance reviews to improve employees' attitude and performance on the job.
We'll teach you a proven approach for managing your employees to get the most out of them and enhance your workforce retention cycle far beyond the industry norm.
And we’ll give you the information you need on complying with all employee related legal issues.
And more, much more....
The information contained on this one DVD is worth the price of the entire program, even if you only have a single employee working for you.
DVD 4: Product, Price, Positioning and Promotion. In this 10 session course you’ll learn (Run time: 3 hours 55 minutes):
Proven advertising, sales and client relations practices to help you develop and retain a ton of clients who will use your service on a regular weekly, biweekly and monthly basis. These are guidelines that give you systematic, predictable approaches to marketing your service.
We'll explain how important efficient client scheduling is to your bottom line and show you in great detail how to use a inexpensive, readily available, off the shelf software program to do so.
We’ll teach you our unique pricing formula which is designed to build in a large profit on each and every cleaning job. Because the formula's is built around payroll, the formula can be applied everywhere in the world.
We’ll discuss all of your various advertising options to help you develop an effective advertising program to grow your business month after month and year after year.
You'll learn how to convert a high percentage of inquiries into long term repeat clients.
Included in this course are samples of newspaper and Yellow Page ads, flyers, and advertising brochures that have been tested and proven to work like magic over many, many years.
DVD 5: Customizable Documents and Forms in MS Word Format. This phenomenal DVD contains over 51 official documents which are on the other 4 DVDs in PDF Adobe Acrobat format. In to allow you to edit the copy to suit your own needs and insert your own company name, address phone number , etc. they are in Microsoft Word format on this DVD. This includes marketing literature, employee materials and a variety of 36 forms for use in your business.
DVD 6: Get this giant handy 599-page electronic reference manual in printable PDF format for quick lookup on any of the topics, forms or documents contained in our audio visual seminar series.
This is the same material contained in the 4 DVD seminar series but in book form. Because its electronic it is all searchable by keyword instantly.
Following are some facts gathered from research and through experience in the cleaning business.
American Households Hiring Cleaning Professionals: According to a study by American Demographics, the number of households turning to help with their cleaning chores was predicted to increase from an estimated 10 million in the year 2000 to 11,740,000 by 2010.
Frequency of Cleaning Visits: The key to building a cleaning business is to have clients who use your services on a regular weekly, biweekly or monthly schedule. The experience around the country over 20 years has revealed the following:
Frequency of Cleaning Schedule
Percentage of Clients
Weekly
32.08%
Biweekly
50.34%
Monthly
12.15%
Other (one time, periodically, etc.)
5.46%
Profile of a Residential Cleaning Client: We have found that most clients are double income households, professional single adults, high income single parent families, and affluent empty nesters and retirees. They will generally be between 35 and 65 years of age, with a household income over $76,000 annually. However, EVERY household earning over $95,000 a year, regardless of other demographics, is a great candidate for a weekly, biweekly or monthly cleaning service. Many households with high six or seven figure incomes who have part or fulltime domestics often hire outside professional cleaners to assist their live in help.
Number of Households with the following demographics: Annual Income: $95,000 ─ $250,000 Age: 35 - 65 Own their Home
STATE
# HOUSEHOLDS *
ALABAMA
189,719
ALASKA
80,594
ARIZONA
319,219
ARKANSAS
119,583
CALIFORNIA
1,699,849
COLORADO
289,859
CONNECTICUT
270,732
DELAWARE
64,475
DISTRICT OF COLUMBIA
24,791
FLORIDA
1,289,605
GEORGIA
439,294
HAWAII
41,238
IDAHO
64,068
ILLINOIS
639,425
INDIANA
313,258
IOWA
131,654
KANSAS
149,661
KENTUCKY
143,899
LOUISIANA
191,923
MAINE
54,404
MARYLAND
524,488
MASSACHUSETTS
499,781
MICHIGAN
701,194
MINNESOTA
320,004
MISSISSIPPI
80,720
MISSOURI
292,025
MONTANA
40,374
NEBRASKA
86,677
NEVADA
184,882
NEW HAMPSHIRE
102,879
NEW JERSEY
717,348
NEW MEXICO
65,222
NEW YORK
1,039,199
NORTH CAROLINA
477,995
NORTH DAKOTA
21,304
OHIO
595,609
OKLAHOMA
130,426
OREGON
230,962
PENNSYLVANIA
537,751
RHODE ISLAND
46,622
SOUTH CAROLINA
201,278
SOUTH DAKOTA
21,388
TENNESSEE
256,295
TEXAS
991,800
UTAH
156,149
VERMONT
29,596
VIRGINIA
553,243
WASHINGTON
421,318
WEST VIRGINIA
40,672
WISCONSIN
319,147
WYOMING
15,796
US TOTAL
16,199,374
*Source: InfoUSA 2008
The Dollar Value of the "Average" Client: In many businesses the owner is challenged with spending a lot of time, money and effort to find and sell a customer one time, or only occasionally after the first sale. One of the benefits of this industry is that you get to sell the customer every week or two. A client who pays you $120 every other week represents over $3,120 per year in revenues. A weekly client at the same cleaning price can be worth double that sum annually. A couple hundred repeat clients can represent big annual sales revenues.
Why pay $30,000 to $250,000 to buy a franchise or a existing business. Get The "Cleaning 4 Cash" System for the ridiculously low
Testimonials:
Why pay thousands for a cleaning franchise when you can get the same system and guidance for pennies of the dollar? R. Freeman, Industry Executive and Consultant
• Fads Come and Go -- Commercial Cleaning Is Forever The key difference between investing in a "fad" franchise and investing in a cleaning company system is, the commercial cleaning you manage will never go out of style. As long as there are businesses, there will always be the need to maintain them. This is why we often refer to our industry as being "recession resistant." Regardless of other economic pressures and consumer preferences, our industry has thrived over the past decade. The Commercial cleaning industry is a US$100+ billion dollar industry and is projected to reach US$140 billion by the year 2008.
-J. Kelley, Franchise Executive
If you don't mind getting your hands dirty and appreciate the sense of a job well done, then a cleaning service might just be your perfect opportunity. Entrepreneur.com
• Master System Opportunity -- An Executives Business How does cleaning qualify as an Executives Business? The answer is simple! Our Master System concept allows seasoned management or sales/marketing executives to capitalize on the business of becoming an owner/operator. The industry they are franchising in just happens to be cleaning! B. Murphy, Executive Placement Consultant
• Cleaning 4 Cash System In Business for Yourself, Not By Yourself The Cleaning 4 Cash system opportunity is one of today's exceptional business opportunities, allowing you to enter one of the fastest growing industries by safely becoming your own boss through the guidance and support of an established organization. Additionally, it's a business you can tailor to your specific situation -- you can start small, even on a part-time basis, and build the business to achieve your financial goals.
Cleaning 4 Cashs program is one of the most comprehensive of its kind. Combining sound business practices and innovation, this program is designed to assist individuals every step of the way and in every aspect of business. You are in business for yourself, but not by yourself. R. Welsh, Author and Information Consultant
This is a great business that solves a problem for many busy households. Learn how you can get started on a shoestring budget. P. Paige, Cleaning Company Owner/Operator
RESIDENTIAL CLEANING IS IN DEMAND
American Demographics magazine reports that of all homes with two adults, over half of them are 2-wage-earner households. For couples with an education above the high school level the numbers run as high as 76%.
In recent years, a rising divorce rate has produced an unprecedented number of working single parent homes, and roughly 15% of the American workforce holds two or more jobs. These facts along with our general dislike for keeping house has made the cleaning industry one of the fastest growing segments of the U.S. economy. Residential and commercial office cleaning is a multi-million dollar business with no signs of slowing down. American Demographics Magazine
Many entrepreneurs have built their house cleaning businesses up to an income of 100k a year within the first year. Try that with a JOB.
We started our cleaning business over nine years ago. Our schedules now burst with other, more creative commitments, but we continue to clean houses and offices. Why? Because the work is steady, the pay is excellent, and we love getting the free time we want in order to pursue our personal goals.
When I first joined Ev as he started a house cleaning business I relished the idea of working for myself but I had no idea what I was getting into. Two things were bothering me a little. First, I was concerned with job security. Second, I secretly doubted my basic cleaning skills. Cleaning had always seemed like drudgery and I wondered if my skills were up to par with the pros. Ev reassured me that my basic skills were good enough. He guaranteed that the short working hours would give me time to spend the way I wanted. I was ready to take a leap of faith, so I decided to try it.
I made three discoveries:
Cleaning is not drudgery when you're getting paid well to do it.
Leaving behind neat, clean rooms is quite satisfying.
Not having a boss is fantastic.
I also found a new use for my research skills. Because I was determined to rank up there with the best of the professionals, I began to research cleaning tips and as a result, learned how to clean just about anything. Best of all, our diligence and excellent service has provided genuine job security all along. -Sue and Erv, Cleaning Service Owners and Authors
"With a proven system and a plethora of information, it has made my journey in the cleaning business much easier. I believe there is tremendous insight and I value all the answers." -T. Gostomski Cleaning Services, CT
Debbies business in Texas generates over $1 million in sales annually. Although she is a 26-year veteran, having started her business in 1981, Debbie uses and recommends a system to both established owners and newcomers to the industry. -Debbie, Texas
"The Course is an outstanding resource and an absolute must for those that are entering into the business of residential house cleaning. It also provides fabulous tools for established housecleaning businesses as well. The courses are dynamic. This system is incredibly affordable." Dan Kennedy (Marketing Genius)
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