Detailed item info | Details | | Series: | For Dummies (Business & Personal Finance) |
| | Size | | Length: | 391 pages | | Height: | 9.3 in. | | Width: | 7.3 in. | | Thickness: | 0.5 in. | | Weight: | 21.6 oz. |
| | Publisher's Note |
- Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers
- The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging
- Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements
- Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid
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