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by Gregory G Dess, G.T. (Tom) Lumpkin, Alan Eisner
ORIGINAL 4TH INTERNATIONAL PAPERBACK EDITION IN ITS ORIGINAL SHRINKWRAP
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PLEASE NOTE THAT THIS IS THE NEW PREMIUM HIGH QUALITY "PAPERBACK "4TH ORIGINAL INTERNATIONAL EDITON IN FULL COLOR AND NOT THE HARDCOVER AS LISTED IN THE PREFILLED FORM.
THIS IS NOT A LOW PRICE CHEAP QUALITY BOOK FROM ASIA/INDIA.
THE BOOK IS IDENTICAL IN QUALITY AND CONTENTS WORD BY WORD TO THE ORIGINAL U.S. EDITION EXCEPT THE COVER WHICH HAS A DIFFERENT PHOTOGRAPH .
LEGALLY PUBLISHED BY THE SAME PUBLISHER MCGRAW HILL UNDER A DIFFERENT ISBN.
BOOK DESCRIPTION
Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies
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RETURNS ARE ACCEPTED AND FULL REFUND IS GIVEN ONLY IF THE BOOK IS NOTAS STATED IN OUR DESCRIPTION OR DEFECTIVE (SELLER’S FAULT).IN THIS CASE WE STAND BY OUR MONEY BACK GUARANTEE.
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