The Complete eBay Marketing System --NEW --Revised and Updated February 2008 with new eBay fees, policies and strategies for coping with DSRs.
This is NOT an eBook.
The Complete eBay Marketing System is the largest printed eBay instruction manual on the market.
There are plenty of books that will teach you how to sell on eBay. The Complete eBay Marketing System teaches you how to make money on eBay and how to build an eBay business you can live on.
My name is Skip McGrath. I have been writing and selling eBay instruction manuals successfully for over 5 years and I publish The Auction Seller's News, the largest newsletter for professional eBay sellers.
My first three books...
- The Basic Guide To Selling on eBay
- The eBay Power Seller's Manual
- The Wholesale Buying System
...have sold over 25,000 copies in total. Almost everyone who bought one of our books, ended up buying another, or all three.
These books are used in Adult Education and community college courses as well as my seminars.
I have just finished updating The Complete eBay Marketing System. The Complete eBay Marketing System contains all of the material in my three basic manuals, revised and updated to November of 2006, plus over 60 pages of new material written just for this edition.
The manual is printed on heavy stock and bound in a custom 3-ring binder that weighs over 4 pounds. It uses a high-quality D-Ring construction that makes the pages easy to turn and they lay flat so you can open the manual next to your computer while you are working.
The Complete eBay Marketing System was introduced, and first went on sale, in our booth at eBay Live in New Orleans on June 24th, 2004. We sold over 400 copies from our booth at eBay Live where we have exhibited for the past four years.
If you are not familiar with our materials, let me explain. There are dozens of e-books and CDs for sale that claim to teach you how to make money on eBay. A few of these are written by people who have actually done it, but most are not.
My wife, Karen and I, have been selling successfully on eBay for six years and we still sell every day on eBay.
Five years ago I wrote my first book, The eBay Power Seller's Manual. it was one of the first printed books about selling on eBay and was an instant success. But, I didn't become a power seller by just selling my books. I have sold (and still sell) jewelry, electronics, art, antiques and collectibles, designer clothing and many other items on eBay. Please look at my Other Auctions to see some of the things we sell.
In 2002 I was invited to join The Professional eBay Seller's Association (PESA), an organization representing the top 500 sellers on eBay. PESA is made up of Gold, Platinum and Titanium Power Sellers and is dedicated to sharing our knowledge with each other and the larger eBay community. What I am trying to say, is that we have been selling successfully and profitably on eBay and have the knowledge and experience to write a thorough and complete instruction manual designed to help you succeed. My membership in PESA gives me access to hundreds of experienced power sellers whose knowledge I can draw on to develop strategies and techniques to build my eBay business.
As with all of our products, there is no risk on your part.
All of our publications come with a no-questions-asked, money back guarantee. Your only risk is the postage to return the book to us.
I am not going to hype the book and tell you that buying it will make you instantly rich overnight. it won't --you will have to be patient and work hard to achieve success on eBay. Instead I will let my reputation and experience speak for itself and just show you the table of contents.
Introduction & Table of Contents
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1
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Section I: eBay Business Basics
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6
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Chapter 1: Getting Started
Chapter 2: Organizing and Setting Up Your Business
Chapter 3: Essential Requirements to Sell on eBay
Chapter 4: Business Strategy
Chapter 5: Writing Your Business Plan
Chapter 6: What Sells & What to sell on eBay
Chapter 7: Investing In Your Business
Chapter 8: Research, Your Key To Constant Profits
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7
10
20
26
29
32
42
51
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Section II: Creating and Launching Auctions
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55
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Chapter 1: Launching Your Auctions
Chapter 2: Choosing Your Selling Category
Chapter 3: Writing A Winning Auction Title
Chapter 4: Writing Auction Descriptions That Sell
Chapter 5: Adding Pictures To Your Auctions
Chapter 6: The eBay Gallery Option
Chapter 7: Item Location
Chapter 8: Quantity Selection
Chapter 9: Setting Your Minimum Bid
Chapter 10: Auction Duration
Chapter 11: Reserve Price Auctions (RPAs)
Chapter 12: Private Auctions
Chapter 13: Buy It Now Strategies
Chapter 14: Listing Items In Two Categories
Chapter 15: Super Featured
Chapter 16: Featured Plus
Chapter 17: Bold and Highlight
Chapter 18: Counter Choice
Chapter 19: Shipping Cost
Chapter 20: Escrow Service
Chapter 21: Payment Methods
Chapter 22: Ship-To Locations
Chapter 23: Select A Template
Chapter 24: Previewing Your Item
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56
58
63
69
74
77
78
79
80
81
84
87
88
90
92
95
96
97
98
100
102
105
106
107
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Section III: Advanced Listing & Selling Strategies
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108
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Chapter 1: Controlling eBay Fees & Costs
Chapter 2: How To Use PayPal To Increase Profits
Chapter 3: How To Set Up An eBay Store
Chapter 4: The eBay Keywords Program
Chapter 5: Shipping, Handling & Insurance Tactics
Chapter 6: Automating Your Auctions
Chapter 7: Auction Photography & Image Management
Chapter 8: Grading Items For Sale
Chapter 9: Your Listing & Sales Strategy
Chapter 10: Using Dutch Auctions To Explode Profits
Chapter 11: Product & Market Analysis
Chapter 12: Managing Your Inventory For Profits
Chapter 13: Research By Trial & Error
Chapter 14: Building An Excellent Feedback Rating
Chapter 15: Advanced Customer Service Strategies
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109
113
117
125
126
129
135
141
142
146
151
154
156
158
165
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Section IV: Wholesale Product Acquisition
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167
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Chapter 1: Introduction
Chapter 2: Types Of Wholesalers
Chapter 3: How To Find Wholesalers, Dealers and Distributors
Chapter 4: How To Negotiate With Wholesalers
Chapter 5: How To Buy At Auction
Chapter 6: Wholesale Dealer Auctions
Chapter 7: Closeout Dealers & Mass Merchandise Wholesalers
Chapter 8: Drop Shipping Safely and Profitably
Chapter 9: Buying at Trade Shows
Chapter 10: Gift Marts and Design Centers
Chapter 11: Direct Importing
Chapter 12: Finding Wholesale Antiques and Collectibles
Chapter 13: Paperwork & Forms
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168
171
176
182
185
190
194
198
202
210
216
227
238
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APPENDIX
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241
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APPENDIX 1: HTML Primer
APPENDIX 2: Auction Checklist
APPENDIX 3: Trade Show Calendar
APPENDIX 4: Merchandise & Gift Mart Directory
APPENDIX 5: Article - Why eBay Sellers Fail
APPENDIX 6: Raising Money for Your Business
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242
248
249
259
262
269
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The Complete eBay Marketing System is a "system," not just a training manual. I don't just cover each subject in a textbook way. I explore each subject in detail and discuss the profit-making techniques and strategies necessary for success on eBay.
If you are a new eBay seller, then prepare yourself for an adventure in learning. This adventure can deliver dollars to your bottom line if you apply the strategies and techniques outlined in this manual. Since starting on eBay over six years ago, my wife and I have sold over $1,100,000 on eBay and our website) using these very same techniques. Even if you have experience selling on eBay, we know you'll find the course worthwhile in building and expanding your business. If just a few techniques increase your auction success by even a small percentage, your investment will be returned many times over.
The Complete eBay Marketing System will also save you money. If you purchased our three main books individually they would cost $125.90 with shipping. The Complete eBay Marketing System sells for $97 + FREE Shipping and Handling to any US address. That is a savings of $28.90
Upon receiving your payment we will ship your manual via UPS usually within three business days to most of the US. Shipping to Canada is $11.90 (which is a 50% discount from the actual shipping charge). I am sorry but we cannot ship this book outside of the US.
Remember: There is no risk. If you are unhappy for any reason, we will refund your full purchase price --and still leave you positive feedback.
Oh yes, there are a couple of free bonuses with your book:
- Snappy Auction Photos by David Steiner
- 30 Niche Information Products with full resale rights. These are not crappy get rich quick eBooks, they are books on real subjects such as gardening, food, hobbies and more that you can sell on eBay.
- Resource CD with all the links and resources listed in the manual.
Thank you for looking at our auction --and good luck on eBay.
Please Note: We ship UPS, so kindly provide a street address with your payment.
Skip McGrath
This transaction is insured against fraud. Please note the BuySafe Seal on this page. This means that every auction is insured against fraud, by BuySafe and a $25,000 bond from The Liberty Mutual Insurance Company. Please click on the BuySafe Seal to get more information.
We have an excellent feedback rating and strive to keep it that way. Your complete satisfaction is our first priority. Please visit our About Me Page to learn more about our company, our feedback and to see our other auctions.
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