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The One-Day Marketing Plan by Roman Hiebing, Scott W...

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Item number:230367399450
Item location:Pennington, NJ 08534, United States
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Item specifics - Nonfiction Books
Author: Roman Hiebing, Scott W. CooperEdition: 2
Publisher: Ntc Pub GroupEdition Description: Illustrated
ISBN-10: 0844212830Subject: Business & Economics
ISBN-13: 9780844212838Topic: --
Format: PaperbackLanguage: --
Publication Year: 1999Condition: Brand New
Special Attributes: --  
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Size
Length:256 pages
Height:10.8 in.
Width:8.5 in.
Thickness:0.8 in.
Weight:32.8 oz.

Publisher's Note
Target Your Market--Fast Need a marketing plan that will work-fast? Turn to The One-Day Marketing Plan, a concise guide that breaks down the complex marketing planning process into ten critical steps that will enable you to develop a disciplined, precise, and effective marketing plan for today's competitive business environment. Arm Yourself for Success Marketing failures often result from not following a well-thought-out, disciplined marketing plan. The One Day Marketing Plan will show you how to gather the information you need to develop an effective marketing plan for your business-from determining the target market for your product or service to detailing the target market's needs and wants, and from analyzing the competition to formulating ways to fulfill customers' needs better than your competitors. Authors Hiebing and Cooper prescribe a comprehensive, step-by-step process for creating a marketing plan that works. By following the ten-step process, you'll learn how to define key issues, answer questions correctly, and make decisions as you:
  • Examine your company's marketing background--the information base from which your plan will develop
  • Write an actual marketing plan--your program for achieving your marketing goals
  • Execute your planned marketing actions--your company's actual interaction with your target market
  • Evaluate your results--the bottom-line profits your marketing efforts generate
Filled with helpful checklists and forms as well as actual marketing plan templates, The One-Day Marketing Plan is your ticket to marketing planning success. About the Authors Roman G. Hiebing Jr. is CEO of The Hiebing Group, an advertising, marketing, and public relations agency. He is an avid speaker for private, public, and academic organizations, and lectures on marketing and advertising at the School of Business and School of Journalism at the University of Wisconsin. Hiebing is the co-author of the bestselling marketing planning texts How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition). Scott W. Cooper is president of The Hiebing Group. A marketing and advertising lecturer, Cooper has led numerous marketing planning seminars in partnership with the University of Wisconsin Management Institute, the American Marketing Association, and Inc. magazine. He is the co-author of How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition).
A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and methods designed to help save time and money.


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