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The eProcess Edge by McDonald New in Plastic case

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janetqiu ( 879)
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Item number:380083429382
Item location:San Francisco, CA, United States
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Item specifics - Textbooks, Education
Author: Mark McDonald, Peter G. W. KeenFormat: Hardcover
Publisher: Computing McGraw-HillISBN-10: 0072126264
ISBN-13: 9780072126266Educational Level: Professional
Product Type: Workbook, Study GuidePublication Year: 2000
Category: Computers & InternetCondition: Brand New
Sub-Category: --  
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Detailed item info
Size
Length:300 pages
Height:9.3 in.
Width:6.3 in.
Thickness:1.0 in.
Weight:21.6 oz.

Publisher's Note
Learn how to combine new technology with business processes to increase revenue and boost profits through relationships and repeat business.
eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers...all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and repeat business building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside The EPROCESS EDGE, from thought leaders Peter Keen and Mark McDonald. Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.


Portions of this page Copyright 1995 - 2009 Muze Inc. All rights reserved.

     This is a brand new copy of "THE ePROCESS EDGE" by Keen/McDonald. Also included is a 36 page "Executive Summary" booklet. These two books are in a heavy-duty flexible semi-clear carrying case as seen in the photo, with decorative letter 'e's on the front and back. This is a First Edition with dust jacket. Free domestic shipping.

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