This is a Sears Roebuck Silvertone guitar w/ amp in case, model 1448. It works fine & is in excellent condition with some light wear & aging. The amp works fine & the guitar plays great. Single 'lipstick' pickup. Probably a early to mid 1960's issue guitar. The case is in excellent original condition as well. This guitar features the following:
Silvertone 1448L
This 13-inch-wide solid body guitar weighed approximately 5.20 lbs. and had a nice, fat nut width of just under 1 11/16 inches and a scale length of 24 1/2 inches. Came with masonite top, poplar frame, poplar neck with aluminum nut, and Brazilian rosewood fretboard with 21 frets and white dot position markers. The deadstock had a silver silk-screened "Silvertone" logo with one-piece six-in-a-line metal tuners with "Skate Key" stamped buttons. There was one "lipstick tube" pickup with alnico bar magnet with an output of 3.32k.
More: Baked melamine pickguard. Two controls (one volume, one tone) and jack socket, all on pickguard. Black plastic knobs with white tops. Combination rosewood bar bridge/stud tailpiece. Serial number inside the neck cavity.
The 1448L came housed in a three-watt "Amplifier" case with a six-inch speaker (9.50). The guitar with amp in the case weighed approximately 25.00 lbs.
"It's likely that more American musicians began their interest in guitar-playing on a Silvertone -- as sold by Chicago's Sears, Roebuck & Co -- than on any other beginner guitar. Supplanting the Supertone brand when Sears divested itself of the Harmony guitar company in 1940, Silvertone was a former brand for radios, record-players and records. It was first applied to guitars in 1941. A Silvertone version of the Kay Thin Twin and Sears' first Les-Paul-style Harmony solidbody appeared in 1954. That same year the first of several Danelectro-made Silvertone solid bodies appeared, followed by masonite-and-vinyl hollowbodies in 1956. The single-pickup amp-in-case guitars debuted in 1962."
"By 1962 the only Danelectro guitar offered by Sears was the new amp-in-case guitar, a single-pickup short-horn in black metalflake. The brillantly simple idea was that built into the guitar's case was a three-watt amp and 6" speaker, providing the guitarist with a portable electric guitar outfit. This was joined in 1963 by a two-pickup version in red sunburst that came with a deafening five-watt amp, 8" speaker and tremolo. The six-tuners-in-line headstocks now looked like meat cleavers. In 1967 the amp-in-case guitars changed to a new Fender Jaguar-style shape" (Source: Tony Bacon, Electric Guitars: The Illustrated Encyclopedia, p. 46).

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