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Why We Buy by Paco Underhill (2000)

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Item number:300287413254
Item location:Windermere, Florida, United States
Ships to:United States
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Last updated on 12:49:36 PM PDT, Sep 22, 2009 View all revisions
Item specifics - Nonfiction Books
Author: Paco UnderhillPublisher: Touchstone Books
ISBN-10: 0684849143Subject: Business & Economics
ISBN-13: 9780684849140Topic: Marketing
Format: PaperbackLanguage: --
Publication Year: 2000Condition: Acceptable
Special Attributes: --  
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Detailed item info
Synopsis
Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.

Size
Height:8.8 in.
Width:5.8 in.
Thickness:0.8 in.
Weight:8.3 oz.

Publisher's Note
An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.


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