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An insider's guide to business describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.
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What the Ceo Wants You to Know - Charan, RamTHIS IS A BRAND NEW UNOPENED ITEM.Buy SKU: 30673998
Description
Ram Charan has seen the business world from both ends of the spectrum. While growing up in India, working in his family shoe business, he came to understand how a business works and the critical elements of success: return on assets, growth, rate of inventory turnover, understanding your customers, and the changing marketplace. After coming to America, teaching at Harvard, and advising world-class CEOs like Jack Welch of GE, Jac Nasser of Ford, and Chad Holliday of DuPont, he knew that there are universal laws of business success and that they are the same for street peddlers and Fortune 500 CEOs.
A powerful lesson in what is really important in business, this remarkable book takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of best-sellers like Who Moved My Cheese? and The One-Minute Manager, What the CEO Wants You to Know is simple, direct, and of immense use to everyone in business -- from those just starting their careers who want to master the essentials of business, to senior executives who need to be reminded that success in the executive suite is based on the same common sense and universal business laws that make or break the corner fruit stand.
From the Publisher: The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.
Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.
How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can.
The best CEOs have a knack for bringing the most complex business down to the fundamentals -- the same fundamentals of the family shoe shop. They have business acumen -- the ability to focus on the basics and make money for the company. What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently:
* Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business.
* Decide what to do, despite the clutter of day-to-day business and the complexity of the real world.
Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success used by business legends like Jack Welch of GE.
" What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager." — Jac Nasser, CEO and President, Ford Motor Company
"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book." — Larry Bossidy, former Chairman and CEO, AlliedSignal
"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful." — Chad Holliday, Chairman and CEO, Dupont
"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear." — Dave Robino, Vice Chairman, Gateway Computer
"Finally, a book that shows how business really works." — Bob Nardelli, President and CEO, GE Power Systems
"Business acumen-Ram Charan's term for using the universal laws of business — is the name of the game today." — Lois D. Juliber, COO, Colgate-Palmolive
AUTHOR BIOGRAPHY
Ram Charan is a highly sought adviser to CEOs and senior executives in companies ranging from start-ups to the Fortune 500, including GE, Ford, DuPont, EDS, Universal Studios, and Verizon. He is the author of Boards That Work and the coauthor of Every Business Is a Growth Business and E-Board Strategies. Dr. Charan has written numerous articles for Harvard Business Review and other publications, including the Fortune cover story "Why CEOs Fail."He has a D.B.A and an M.B.A. from Harvard Business School and has taught at Harvard and Northwestern. He won the best teacher award at Northwestern's Kellogg School and was recently elected a Fellow of the National Academy of Human Resources.
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