A reserve price is the minimum price the seller will accept. This price is hidden from bidders. To win, a bidder must have the highest bid and have met or exceeded the reserve price.
Your bidding on a truly unique piece of hardware. This is a Brookstone My Life Digital Keychain. You can upload thousands of of pictures on this little device and attach to your key ring or anything else you desire. Also up for grabs with this is the case made specifically for this device to keep it in perfect condition even with rough handling.