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Is Anybody Out There?: The New Blueprint for Marketing

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Item number:140358045657
Item location:London, United Kingdom
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Item specifics - Nonfiction Books
Author: Jim Aitchison, Mark AustinPublisher: John Wiley & Sons Inc
Edition Description: IllustratedISBN-10: 047082090X
Subject: Business & EconomicsISBN-13: 9780470820902
Topic: --Format: Hardcover
Language: EnglishPublication Year: 2003
Condition: GoodSpecial Attributes: --
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Length:250 pages
Height:9.3 in.
Width:6.3 in.
Thickness:0.9 in.
Weight:20.5 oz.

Publisher's Note
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.


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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

Product Category : Books
ISBN : 047082090X
Title : Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
EAN : 9780470820902
Authors : Mark Austin, Jim Aitchison
Binding : Hardcover
Publisher : John Wiley & Sons
Publication Date : 2003-04-17
Pages : 250
List Price (MSRP) : 22.50
Height : 1.1000 inches
Width : 6.3800 inches
Length : 9.0600 inches
Weight : 1.2801 pounds
Keywords : Look Inside!, General, General AAS, Advertising, English, Hardcover, Regular Size
Condition : Good

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