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The End Of Detroit by Micheline Maynard

How The Big 3 Lost Their Grip on the American Market

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Item number:150359496468
Item location:Livonia, Michigan, United States
Ships to:Worldwide
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Last updated on 09:39:25 AM PDT, Oct 14, 2009 View all revisions
Item specifics - Nonfiction Books
Author: Micheline MaynardEdition: 1
Publisher: Bantam Dell Pub GroupISBN-10: 0385507690
Subject: Business & EconomicsISBN-13: 9780385507691
Topic: General BusinessFormat: Hardcover
Language: EnglishPublication Year: 2003
Condition: Very GoodSpecial Attributes: --
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Synopsis
In THE END OF DETROIT, the author argues that U.S. manufacturers missed a critical chance in the 1990s to win back the market for American-made cars. American manufacturers left themselves vulnerable to outpacing by foreign carmakers, she asserts, by putting too much emphasis on the high-profit SUV and truck markets. She also discusses the greater innovation and superior strategies that helped these foreign interests take the lead.

Size
Length:327 pages
Height:9.8 in.
Width:6.5 in.
Thickness:1.2 in.
Weight:22.4 oz.

Publisher's Note

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster.


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You are bidding on one book titled The End Of Detroit: How The Big Three Lost Their Grip On The American Car Market by Micheline Maynard.  327-page hardcover book.  Book is in excellent condition on the inside with slight dust jacket wear(see picture).  Book will be securely shipped inside bubble wrap envelope.  Shipping and handling to the United States will be $3.75US sent media mail and to Canada $9.50US sent first-class international.  Please contact me for exact shipping to locations outside of the United States and Canada.  Thanks for looking and good luck.
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