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Avon : Building The World's Premier Company For Women,

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Ended:Nov 09, 200912:46:08 PST
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Item number:180418178899
Item location:Reedley, California, United States
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Last updated on 05:38:02 PM PST, Nov 06, 2009 View all revisions
Item specifics - Nonfiction Books
Author: LAURA KLEPACKIPublisher: John Wiley & Sons Inc
ISBN-10: 0471710261Subject: Business & Economics
ISBN-13: 9780471710264Topic: --
Format: HardcoverLanguage: English
Publication Year: 2005Condition: Good
Special Attributes: --  
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Detailed item info
Size
Length:264 pages
Height:9.0 in.
Width:6.0 in.
Thickness:1.0 in.
Weight:14.4 oz.

Publisher's Note
A colorful look at Avon's journey to the top
Avon is the world's largest direct sales company, with a record four million representatives in more than 140 countries worldwide. Its product line has expanded from cosmetics to vitamins, weight control products, clothing, and jewelry. In The Avon Story, author Laura Klepacki offers an in-depth look at how Avon grew from a small business selling books door-to-door to one of the world's leading cosmetics companies. Through exclusive interviews with company executives--both past and present--as well as analysts and other experts in the beauty and cosmetics industry, Klepacki reveals how Avon has built a global empire by addressing the needs and customs of women around the world as well as how it has managed to thrive in all economies even in tough times. Readers will also discover how this cosmetics powerhouse has maintained and increased its market share through new product introductions, the use of technology, appealing to different customers, including men and teens, rewarding its best performers, and giving back to society with financial support for such causes as domestic violence and breast cancer. The Avon Story also takes a look at the leadership principles that have allowed Avon to prosper over the years. Engaging and entertaining, The Avon Story offers readers a well-rounded account of one of America's most respected and successful companies.
Laura Klepacki (West Caldwell, NJ) is an experienced journalist who has covered beauty, marketing, and other consumer issues. She is the mass-market beauty editor for Women's Wear Daily, where she specializes in articles on the multibillion-dollar health and beauty care industry in the United States. She frequently travels to industry conferences to meet with senior executives and has close contacts with consultants and analysts in the cosmetics and fashion business.

Industry reviews
“&#8230;this book is vital for several reasons&#8230;avon is the epitome of the entrepreneurial innovator; learning how it was done is well worth the time spent.” (<i>MBA Business</i>, Summer 2005)


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Avon : Building The World's Premier Company For Women

Product Category : Books
ISBN : 0471710261
Title : Avon : Building The World's Premier Company For Women
EAN : 9780471710264
Authors : Laura Klepacki
Binding : Hardcover
Publisher : Wiley
Publication Date : 2005-04-11
Pages : 264
List Price (MSRP) : 24.95
Height : 1.1000 inches
Width : 6.3000 inches
Length : 9.2000 inches
Weight : 1.0500 pounds
Keywords : All Amazon Upgrade, Business & Investing, General AAS, Company Profiles, Industrial, Strategy & Competition, Direct, General, Franchises, Marketing, Hardcover, Printed Books
Condition : Good

Some shelf wear. Tight binding. This is a used book which has cosmetic imperfections caused by normal reading. A terrific value.

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