Do You Ever Attend Events?
Home Shows? Bridal Shows? Antique Shows, RV Shows, Green Expos? Holiday Shows? Sportsman Shows? Family Expos? Golf Shows? Or any other Fair, Expo or Show?
Do you know that many of the Companies producing these events make a tremendous amount of money on producing these events? Some of the Vendors that rent booths in shows will rent multiple booths. Two booths! Four booths! Six booths and more! How many booths were in the last event you went to? 100 booths? 500 booths? 1000 booths? 2000 booths?
There's BIG money in producing events!
Have you ever noticed the events happen again and again every year? Why?
THE SHOW PRODUCERS ARE MAKING TONS OF MONEY!
SOME OF THOSE SHOW PRODUCERS MAKE MILLIONS ! ! !
I'm a Show Producer who has been producing events for 21 years. I've produced hundreds of events across the US and Canada. My first circuit of shows had $7,000.000.00 in income.
I've made a considerable amount of money producing events. In addition, I've also sold some of the events to other companies for a very nice profit.
The event industry has been very lucrative for me and has provided me with financial security. Unlike typical job scenarios... I work when I want to work, I don't worry about being laid off and don't worry about being promoted or demoted. I enjoy a secure lifestyle based on what I've created.
I have a unique proprietary system of producing events that I've developed over 21 years.
The design for each event is to have:
(1) LOW START-UP COSTS
(2) LOW EXPENSES
(3) BE HIGHLY PROFITABLE
Logistically, it's not possible for me to do shows in every city or town in the U.S. and Canada. For a limited amount of people annually, I'm willing to teach you how I successfully produce events using techniques that I have mastered over the years. You in turn can take this information and start your own show, fair or expo. I'm not here to sell you books or CD's but to provide you with valuable one on one teaching of "how I do it".
While I'm willing to teach you on how I successfully produce events - I also need to protect myself from new competition in my own markets. Anyone I train needs to sign a noncompete not to do any events in Colorado (where I produce most of my events) as well as not to do specific events in California. By the way, you don't need to live in the area where you may produce your events. So for instance if you live in Colorado, you can produce events outside of Colorado.
So Why Do You Want To Consider Producing Your Own Fairs, Shows or Expos?
I've been in the Event Business for 21 years. Over that time I've dabbled in a few other things. From my experience, NOTHING even comes close to the event business. The "event" business is the perfect business for the following reasons:
#1 HOME BASED BUSINESS.
#2 LOW COST. With the system I've developed - I can add on new events all the time for very little additional out of pocket money.
#3 LOW RISK. It doesn't take me very long to start making money on an event. I keep my start-up costs low and my profit potential high.
#4 HUGE PROFIT POTENTIAL. My first set of shows had $7,000,000.00 in revenue!
#5 RECESSION RESISTANT. Marketing and advertising are the keys to business growth in a normal or recession economy. Events are some of the best forms of advertising for companies because they can market face to face with the people who potentially can be interested in their product or service.
#6 FUN FUN FUN FUN FUN FUN BUSINESS.
#7 NO BOSS! YOU'RE THE BOSS
#8 NO EMPLOYEES. NO PAYROLL!!!
#9 THERE ARE 9 MAJOR MULTIPLE REVENUE SOURCES
#10 YOU DON'T NEED VERY MUCH CAPITAL TO START THIS BUSINESS. In some markets, as little as $2000.
#11 BUILD UP YOUR BUSINESS AND SELL IT IN JUST A FEW YEARS. I'VE SOLD SHOWS FOR 3 TIMES THEIR NET WORTH. Recently, I sold some events to another Company for close to $500,000.00
#12 MINIMAL EXPENSES.
#13 YOU CAN DO THIS PART TIME OR FULL TIME.
#14 HAVE OTHER PEOPLE SELL BOOTHS FOR YOU AT 100% COMMISSION. YOU CAN SELL BOOTHS ALSO. I show you how I find GREAT salespeople to sell booths for me on commission.
#15 GET ADVERTISING AT A DISCOUNT OR FREE
I show you how I've done it. Great example below.
#16 USE TRADE TO BUILD UP YOUR BUSINESS.
#17 DOOR ADMISSIONS. EXPONENTIAL POTENTIAL OF PEOPLE WHO PAY TO GET INTO A SHOW!!!
- If 5,000 People Pay You $7 To Get Admission To Your Event That's..........$35,000!
- If 10,000 People Pay You $7 To Get Admission To Your Event That's...,.....$70,000!
- If 15,000 People Pay You $7 To Get Admission To Your Event That's.......$105,000!
- IF25,000 PEOPLE PAY YOU $7 TO GET ADMISSION TO YOUR EVENT THAT'S...................$175,000!
THIS IS ALL ABOVE AND BEYOND ANY OTHER REVENUE FOR YOUR SHOW!!!
#18 YOU CAN TRADE OUT BOOTH SPACE FOR THINGS YOU WANT. Some things you may be able to trade for: Website creation, Website marketing, Graphic services, Hotel stays, Restaurants and more!
#19 GREAT TAX BENEFITS.
#20 TAKE TIME OFF! VACATION! ENJOY LIFE!
THE TRAINING I GIVE YOU TEACHES YOU SECRETS OF THE TRADE THAT I'VE PERSONALLY DEVELOPED OVER TWENTY ONE YEARS.
Here's just a small sample of the some of the events you can produce:
Bridal Shows
Health & Wellness Expos
Home Shows
Kids Shows
Luxury Shows
Travel Shows
Investment Shows
Quilting Shows
Big Boys For Toys Expo
Food & Wine Shows
Senior Shows
Sportsmen Shows
RV Shows
Ski Shows
Holiday Gift Shows
Boat Shows
Franchise & Business Opportunity Shows
Golf Shows
Green Expos
RV Shows
Metaphysical Shows
Antique Shows
Sport Shows
Sewing Shows
Trade Shows
and Many More.
How Much Would You Pay To Learn A Trade?
You could go to a two to four years College or University to learn a trade which may cost you upwards to $40 to $50k. If you're like a lot of people who go to College you get a degree but that doesn't promise you financial security.
What About Becoming A Show Producer?
In one weekend I teach you my secrets! My way of doing shows. YES - - IN ONE WEEKEND! You learn what has taken me 21 years to perfect and learn. I give you all sorts of course material including copies of actual contracts, advertising samples and more from shows that I have produced. I also produce a customized Survey Report for you which gives you solid information on the city or town you would like to produce an event at. You and I talk prior to the training on the phone and I give you advice on what shows I like and listen to your suggestions as well to help you decide on the best show for you to produce. In addition, I'm available for you after the training to answer your questions.
What About Buying A Franchise?
You could. But what are you buying? Some of the sandwich Franchises are $250,000 plus. What do you get for that? A system. A system that isn't as free as it looks. With a Franchise you have to pay ongoing royalties, you have to manage employees, comply with the cities ordinances, pay property taxes, order inventory, handle customer problems and the list goes on. By the way, do your research you'll find many "Sandwich" franchise owners net around 60k - 70k a year. That's not sensible. With the event business you control when you want to work. Producing events is fun and it costs a lot less to start with more potential than a sandwich franchise. The only thing I want to do with a sandwich franchise is eat there. Let someone else own it!
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The primary season for producing shows around the Country is between Sept - Nov and Jan - April. In the off - time, I usually take 2 - 3 vacations.
This is not a Business Opportunity. This isn't hype. This is knowledge. You're hiring me to be your own personal teacher. I will teach you the methods that have made me a lot of money producing events.
My Events Have Been Featured All Over The United States and Canada: Here's a small sampling:
(1) Magazines - Success Magazine, Entrepreneur Magazine and many others
(2) Television Networks - ABC, CBS, NBC, FOX affiliates
(3) Radio Stations - Across North America. To many to list!
(4) Newspapers - Denver Post, Los Angeles Times, News Tribune and more. Virtually every major newspaper in every major market in the U.S. and Canada.
A Recent Shows Numbers
The show had close to $300,000.00 of quality advertising but the advertising cost me about $1500. Yes you read that correctly.
I TEACH YOU HOW I GET ADVERTISING FOR PENNIES ON THE DOLLAR.
For $1500, the advertising consisted of: 700 TV spots, 160 radio spots on three major top rated stations with on air giveaways, Ads in the weekly newspaper, Ads in the daily newspaper, Ads in a top notch regional publication and more. The advertising brought people through the door who paid me admission!!!
The booth space in the show retailed for $999 plus some people bought more than one booth. The show had over 100 booths. The admission to the show was $9 and attendance was in the thousands.
For Myself, A Show Like This Twice A Year Creates A Very Good Living!
A Show Like This In Multiple Markets Creates A VERY VERY GOOD LIFESTYLE!
I offer two different courses.
Each course comes with a customized Survey report created specifically for you; which is emailed to you prior to the training. The Survey report includes:
- Show definition of the show you want to produce
- Show content
- Exhibitor categories
- Lead sources / Sample leads
- Media targets in your market:
- Radio Stations
- Newspaper(s)
- Television stations
- Additional advertising opportunities
Here Are The Two Courses I Offer:
(All Courses Will Have An Agreement Outlining The Training That Is Signed Between You and Myself)
(1) CLASSROOM COURSE. TWO DAYS IN DENVER, COLORADO $6999.
To choose this course select the "Buy It Now" feature.
This course takes place on a Saturday & Sunday (can also accomodate mid-week depending on my schedule). Course includes:
* Two days of training with actual samples for you to take (Agenda is below)
* Review of customized Survey report
* You are given 4 hours of consulting time after the course for additional questions
(2) CLASSROOM COURSE. TWO 1/2 DAYS IN YOUR CITY. $7999.
To choose this course send me an email so we can setup the payment through paypal or other payment options below.
The course takes place on a Friday, Saturday and Sunday OR Saturday, Sunday and Monday. Course includes:
* Two & half days of training with actual samples for you to take (Agenda is below). Half of a day will be taken to explore venues in your city. I will show you specifically what I look for in a venue. With this course, I pay my for my travel to come to you. In the course in Denver you have to pay for your travel costs to come to me.
* Review of customized Survey report
* You are given 4 hours of consulting time after the course for additional questions
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THE COURSE AGENDA:
* Events 101
* Show concepts
* Show content
* The different types of Exhibitors that buy booths
* Eight sources of Exhibitor leads / LIST
* Media overview
* Domains
* Trade opportunities / LIST
* Venue 101
* Best time of year for a show
* On-site inspections of venues
* How I get venues for FREE or close to free / SAMPLES
* Venue services needed and not needed / LIST
* Avoiding the five & dime pitfall expenses / LIST
* Show insurance. Event insurance. Great insurance at a great price / SOURCE
* Benefits of self decorating / WORKSHEET
* Benefits of hiring a decorator / WORKSHEET
* Effective show sales information / SAMPLES.
* Logo realities/ SAMPLES
* Self mailer vs. brochure. Tradeout / SAMPLES
* Booth price point /SAMPLES
* MSD
* Sales content - benefits/ SAMPLES
* Exhibitor contracts / SAMPLES
* Four principles of great commission salespeople
* Easy booth selling 101
* Exhibitor incentives
* Four ways of creating business.
* Seven profit centers
* Selling101
* Show advertising 101
* Working with media
* Cross promotions
* Media Sponsorships
* Non – Media sponsorships
* Exhibitor Package
* Floorplan 101
* Day of show
* Q & A
For my fee I accept, Bank Wire, Cashiers Check, Money Order and Paypal (Visa, Mastercard, Discover and Amex). If you would like industry references feel free to email me and I will send them to you.
Estimated additional start-up capital is between $2000 to $4000 depending on your market; although all markets are different.
How this works:
(1) YOU HIRE ME.
(2) CONVERSATIONS. We have several phone conversations to determine where you want to produce shows and we discuss the best shows for you to produce. If you have an idea for a show we can discuss that or I can recommend a show.
(3) SURVEY REPORT IS EMAILED TO YOU PRIOR TO THE COURSE.
(4) THE COURSE.
We select a date for the course. The course is very organized and detailed. We follow an organized agenda and I give you all sorts of actual samples from shows I've produced for you to keep. I also give you templates I use for producing shows that you can use.
(5) AFTER THE TRAINING.
I am here for you to ask questions. The course comes with four hours of consulting time for any questions you might have. You can email me or call me. My goal simply is your goal; success.
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If you're serious about this - - book a time slot with me now because I also produce my own events. I can only do this for a few people annually since I'm busy producing and developing my own shows.
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ADDITIONAL THOUGHTS…
(1) Creating Wealth In Your Business Not Someone Elses
Did you know that typically when a Business Broker is trying to figure out what a business is worth they multiply it by a factor of 2 or 3? What does this mean? Well if you have $500,000.00 in net sales it's very possible to sell that particular business for $1,000,000.00 to $1,500,000.00. People love to buy service businesses and the Event Industry is attractive to buyers because it has no inventory, no perishables, no rent (if home-based), and no employees. I’ve sold shows over the years and never have had problems attracting buyers.
(2) Freedom.
The show industry is seasonal. In the off season I travel and enjoy the fruits of my labor.
(3) Knowledge Creates Wealth.
The people I've met that have attained wealth are generally Doctors, lawyers and Entrepreneurs. If you pick the right Entrepreneurial path it can create the lifestyle you want.
(4) INVEST IN YOURSELF.
Invest in yourself. The best way to becoming rich is to own your own business. Build it and keep it, or build it and sell it. With shows, I've sold some shows and kept others. Everyday I'm in control. No one tells me what to do - I do what I want to do. I'm living the American Dream.
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