Exclusively Yours (1954)

 

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Exclusively Yours

Length: 15 Minutes | Produced:1954

Yours Exclusively is an intriguing relic from 1950s American business. When Texaco developed a new additive for their high octane gasoline, called Petrox, they commissioned this film in order to serve as training videos for their salesmen on its benefits, painting it as the best gas additive on the market. It remains now as a fascinating review of what new product launches were like in the 1950s. The film appeared at the 1954 annual meeting of salesmen, and it shows all the new advertising surrounding the launch of this product. Very good footage of a cutaway engine, as well as animation, illustrates how the new gas additive affects a car engine. Old Texaco print ads and vintage billboards douse the film with an enjoyably retro feel. Yours Exclusively is a great look at gas station history in America.