1923 COMMERCIAL SHOW CARD BOOK DESIGN GRAPHIC ART PRINT


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Last updated on 05:19:48 PM PST, Nov 01, 2009 View all revisions

Item specifics - Antiquarian/Collectible Books

Binding:	Leather	Special Attributes:	Illustrated
Subject:	Art & Photography	Printing Year:	1923
Topic:	Art Instruction	Origin:	--

This is the vintage hardcover book titled: Commercial Show Cards, ICS vol 43 by E. L. Koller, copyright 1923, 77 pages, 5 x 7 3/4". The book has black leather covers and marbled end papers. It is in very good+ condition: the show very little wear and very, very light soil. Inside: Pages are clean and tight.

This beautiful vintage book contains 60 highly detailed illustrations with several in color featuring wonderful Victorian and Nouveau era advertising art and graphics. Although this text is highly technical in nature, the author presents the information in a clear and easy to understand manner suitable for the lay person.

Please review the scans and information below for a better understanding of what this book has to offer.

Contents:

COMMERCIAL SHOW CARDS: Practical Applications: Methods of getting work; Scale of prices * Equipment for Making Show Cards: Shop and studio fixtures; General supplies; Special materials and devices * Applying Training Received: Designing the card; brush lettered and pen lettered cards * Suitable Wording for Cards * Seasonable Effects * Keeping Up With Business Trend * Examples of Commercials Cards * Standard and Permanent Designs: Purpose of these examples; Price and sale tickets; Show cards; Straight lines and circular panels; Landscape combined with lettering * Modernized and Special Designs: Purpose of these examples; Plain announcement cards; Method of producing white and gray cards * Pictorial and Poster Effects: Purpose of examples; Examples of black, gray and white pictorial and poster effects; Cards in full color

Be sure to take a look at my many other vintage books before you leave. Thank you for looking and Happy Ebaying All!

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HOW 2 MAKE WORDING LETTERING NOUVEAU ADS POSTERS COLOR