The Nikon Coolpix S550 Digital Camera packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, and a 5x Zoom-NIKKOR lens with Electronic Vibration Reduction (VR) Image Stabilization, along with a sensitivity equivalent to ISO 2000 to ensure that your photos will always look great - regardless of lighting conditions or subject movement. And all of these features are mediated by Nikon's innovative EXPEED image processing system which provides enhanced noise reduction and an improved signal-to-noise (S/N) ratio.

The Nikon S550 incorporates Nikon's user-friendly imaging innovations known as Nikon In-Camera Innovations. These include In-Camera Red-Eye Fix which automatically detects and corrects red eye, a common condition that occurs in flash photography, D-Lighting which compensates for excessive backlight or insufficient flash in images, and Face Priority AF which automatically finds and focuses on up to 12 people's faces within one frame, ensuring clear, crisp portraits. Furthermore, the S550 includes Nikon's Coolpix Software Suite for organizing, editing and sharing your photos.

Two of the latest features to be incorporated into the Nikon S550, are the Smile Mode and the Blink Warning - both of these features help photographers to get the best possible portraits or group shots. The Smile Mode automatically fires the shutter when the selected person smiles and the Blink Warning displays a warning message if the selected subject has blinked when the shot was taken. The Coolpix S550 also provides innovative and helpful scene modes so you are assured that you will be able to select the perfect setting for a variety of shooting situations.

The Coolpix S550 has a bright, high resolution 2.5-inch LCD monitor with an anti-reflective coating and a wide viewing angle, thereby easing the composition and viewing of photos even in direct sunlight. The quality-crafted aluminum body has a streamlined profile and a slim, ergonomic design that style-conscious photographers will love. The S550 is compatible with SDHC cards and utilizes the ultra-compact EN-EL11 rechargeable Li-ion battery so you'll have plenty of power for a day of picture taking.

Key Features:

• 10.0 Megapixels of Image Resolution
  With 10.0 million pixels of image information, the Nikon Coolpix S550 can produce stunning, photo quality prints up to 30 x 40" without any loss of image quality. The camera also records images in the 16:9 wide format aspect ratio so your images are well proportioned to be viewed on an HD Video Display.

• 5x Zoom-NIKKOR Lens
  The 5x Zoom-NIKKOR lens of the Coolpix S550 employing four aspherical elements and delivering telephoto reach up to 180mm (35mm equivalent) for exceptional image quality with greater creative freedom. The high quality NIKKOR optics also allows macro shooting from as close as 4" (10cm) to your subject.

• Electronic VR (Vibration Reduction) Image Stabilization
  The Coolpix S550 incorporates an Electronic VR (Vibration Reduction) system which functions by taking data from a built-in angular velocity sensor, then applies in-camera image processing to turn blurred images into beautifully sharp results.

• Slim, Stylish, All-Metal Design
  With a slim, sophisticated design this ultra-compact digital camera easily slips right into your shirt pocket or purse, and its good looks are complemented by incredible durability due to the all-metal casing.

• Movie and Voice Recording
  Shoot Broadcast quality QuickTime movies with sound with VGA resolution at 30 frames per second at a length that is only limited by the available space on the internal memory or your SD memory card.

• Light Sensitivity up to ISO 2000
  High light sensitivity up to ISO 2000 allows you to tackle scenes and situations that many compact cameras cannot, with the power to capture fast-moving objects with outstanding clarity and gives you great exposures in lower light.

• 16 Scene Modes
  The Coolpix S550 incorporates 16 scene modes that cover some of the more common difficult shooting situations to maximize the image quality. The scene modes automatically adjust focus, exposure, white balance and other settings to make getting a good exposure easy.

• Smile Mode and Blink Warning
  The combination of the Smile Mode and a Blink Warning helps to faithfully record precious smiles in the brief instants when they appear. The Smile Mode automatically releases the shutter when the selected subject smiles, helping to ensure that there are smiles on the faces of loved ones, plus a smile indicator, activated via Portrait Mode, displays a gauge that changes when a smile is detected. The innovative Blink Warning alerts you when a subject has blinked during the photo, so you can immediately retake the shot, while your subject or subjects are still in position.

• Nikon D-Lighting
  The Nikon D-Lighting feature can rescue underexposed images or shots taken with too much backlight by automatically creating a copy of the image, then brightening the dark areas in the picture, while the well-exposed areas are left completely untouched.

• Nikon Face-Priority AF
  The Nikon Face-Priority AF system automatically detects and achieves sharp focus on people's faces wherever they are in the frame for crisp, sharp portraits - and now it focuses on faces faster than ever. The feature can find and focus on up to 12 faces to ensure superb group portraits.

• In-Camera Red-Eye Fix
  This Feature automatically fixes most instances of red-eye - right in the camera. Red-eye is commonly caused by the use of a built-in flash on a compact camera.

• Built-in and Expandable Memory
  The camera includes 50MB of built-in memory so you can begin taking shots immediately without having to purchase a memory card, and the memory capacity can be expanded dramatically with Secure digital (SD) or Secure Digital High Capacity (SDHC) memory cards.

• Bright 2.5-inch LCD Display
  The Coolpix S550 is equipped with a bright 2.5" LCD that is great for viewing images anywhere, anytime; plus the anti-reflection coating and an impressive 170 degree wide viewing angle, makes it easy to see the screen from any angle, even under bright lighting conditions.

• Auto Image Rotation
  The Auto Image Rotation feature detects pictures that have been taken with the camera held vertically and automatically rotates the image for in-camera LCD playback.

• Print Directly or Show Pictures on a TV
  You can send images directly to print, without the need of a PC, when using PictBridge and USB Direct Print compatible printers, or connect directly to your TV for family slide shows and presentations.

What is a Nikon Factory Demo?

In most cases a Nikon Factory Demo is a unit that has been used as a Nikon display piece or as a "Salesman's Sample". They have never been owned by a consumer and have minimal to no use. Each unit is individually checked and tested before it is shipped to us from Nikon. Where some may have small marks or slight imperfections in the finish, it is important to note that the unit is in brand new operating condition and is covered by Cameta Camera's warranty for one full year on all parts and labor.