In this audio CD and members only password protected website resources you'll learn 10 practical tools, strategies and marketing models you can implement immediately to earn more money and earn it faster as bookkeeper in your current bookkeeping business or in a brand new bookkeeping business you've just started.

Here are the 10 things that are covered on the Bookkeeping Marketing Mastery Primer audio CD:

1. Niche To Get Rich - A huge mistake that many bookkeeping business owners make is that we tend to think that because we can do the books for just about any business that we can offer our service to everyone. The idea, in and of itself, is NOT flawed, but putting your marketing dollars behind that idea is flawed. In this audio CD we will discuss why you absolutely must be talking directly to the unique challenges of a specific group of businesses to magnetically attract them to you. For the same reason a heart surgeon gets new patients that need heart surgery you need to declare to the world that you cater to a specific group of businesses and solve their unique, specific problems... even if those problems are remarkably similar to the bookkeeping challenges of most other business owners.
2. Cater To Multiple Groups - I just got done telling you that you need to focus and talk specifically to a distinct group of business owners in your marketing. It may seem contradictory that I know tell you to cater to multiple groups. It's not. You can focus your marketing efforts declaring yourself an expert in more than one niche. In fact, I strongly recommend that you select SEVERAL groups and market to each one as if you are the expert for that group alone.
3. Hold Your Marketing Accountable - Isn't it amazing that as a bookkeeper you help business owners stay accountable to their numbers, but for most bookkeepers the idea of holding your marketing accountable to real measurable results just never occurs to them. If you spend $X on marketing, you need to know how many inquiries you get from that and how much money actually comes in the door from that spend. In fact, since we're both number people, I really want to know more metrics than that. You can only improve what you measure. We'll discuss "rubber meets the road" ways to make sure that every dollar you spend on marketing returns a specific increase in business and then work on improving those numbers as you refine your marketing message, where you run that message and the specific groups you intend to target as new clients.
4. Joint Venture With Strong Advocates - Let's face it... many bookkeepers seek out accounting because they do NOT want to be in sales, but as a business owner you need a way to get new business in the door. Finding someone that is strong advocate of you and your service (because they already know, like and trust you) and then joint venturing with them to help grow your business could be well worth the time and resources to set that in motion. In fact, if a good advocate can bring in a few new clients a month, I'd recommend that you find a dozen advocates to joint venture with and then take very good care of the golden goose.
5. Solve Your Marketing Problem, Then Raise Your Prices - You probably realize that there is a wide range of prices that bookkeepers charge for their service. And you know what? Some of the best bookkeepers actually charge the absolute lowest prices. Do you know why? The skills that make a bookkeeper great often make them lousy at sales and marketing. When you don't have enough clients you are reluctant to raise prices and risk having some go elsewhere. The bookkeeper that has solved their marketing problems can raise their prices with relative impunity. Charging a higher price directly improves the bottom line (and incidentally gives you a larger budget for marketing).
6. Solve Your Marketing Problem, Then Bring In Help - If you really got your marketing figured out, you can raise prices AND bring in additional, super sharp bookkeepers to help with the overflow. Even though you are in a bookkeeping business, you really are in a sales and marketing business selling a bookkeeping service. Once you admit that to yourself, you can bring in the best help and have them take over the surplus work from your marketing efforts.
7. Let Tools Do The Selling For You - We can learn a lot by looking around at other sales businesses... here's something you can borrow from the Network Marketing industry: let tools do the selling for you. In the Network Marketing industry they constantly talk about keeping the business duplicatable. In other words, a dud needs to be able to sell the product, service or business opportunity to a stud with little or no training. Do you know how they accomplish that? They let... in fact, the great ones actually insist... that all Network Marketers use tools to make their presentations and ultimately their sales. You need to do the same and I have some very strong opinions and specific tools and strategies for you to be able to use tools to prospect for new business. What if you could have tools out there "talking" to 5, 10, 25, 100 new potential customers every single week. Can you see how that will fill your pipeline of new clients?
8. Provide More Than Your Core Service - The overwhelming majority of your clients have a limit on how much bookkeeping they are willing to pay for in a given month. But, did you know that your clients--who know, like and trust you--would consider your recommendation of a quality, related product or service to be a welcome extension of your expertise? For example, what if you shared with your niche of real estate agent clients some information on a great service that would be helpful to them? What if you could be compensated for that recommendation? What if each time you handed in your bookkeeping work to them, you included an article that was helpful to them, but that also allowed you to earn more if they decide they find it valuable? There are some amazingly great opportunities to massively increase your profitability by adding additional streams of income to your core business.
9. Teach Others and Get Paid - There are several ways you can be compensated for sharing what you know about your business. You could expand your business by bringing in others. Or, if you understand the value of selling information you can create your own training materials and add an additional profit center. As an aside, do you know what one of the best... unexpected benefits... of sharing your strategies with other bookkeepers (in non competing markets) is? They share with you what is working for them... both improvements to your strategies that they test and implement as well as ideas they had been using that you may not have ever thought of before. Their ideas make your business even better.
10. The Secret of Widgets - You sell a service right? Wrong! You'll learn why you should consider creating widgets that you can sell even though your are in what many consider a service industry.

P.S. If you are looking for detailed how to regarding the tech of accounting and bookkeeping, this audio CD is NOT for you. But if you are looking for practical ways to massively increase the clients you have in your bookkeeping business, then this audio CD is worth 100 times the price.